Senior Brand Marketing Manager
4 weeks ago
Job Summary: We're seeking a proactive and strategic marketer to join our award-winning FMCG business as a Senior Brand Marketing Manager.
Key Responsibilities:
* Collaborate closely with the SLT to develop comprehensive marketing and trade strategies that align with brand goals.
* Analyse product categories, identifying growth opportunities and competitive insights to inform brand planning.
* Design, execute, and report on trade marketing plans that support brand objectives.
* Partner with advertising, media, and design agencies to ensure campaigns align with creative briefs.
* Monitor monthly budget expenditures across different trade channels, maintaining close coordination with clients to ensure financial targets and brand objectives are met.
* Support sales teams with brand updates, including preparing customer presentations alongside sales managers, national account managers, and trade representatives.
* Conduct detailed analysis of competitor activities and market trends, identifying opportunities for product positioning and strategic brand enhancement.
Requirements:
* Proven experience in marketing within the consumer packaged goods industry, ideally with exposure to grocery or pharmacy sectors.
* Strong understanding of media and distribution channels within the marketing landscape.
* Recognised marketing qualification (e.g., a marketing degree).
* Solid understanding of financial and commercial principles to produce accurate forecasts, marketing plans, and client presentations.
What We Offer:
* 10% Annual Bonus
* Company Car
* Pension
* Hybrid working
About Us: Star Recruits (UK) is an award-winning FMCG business seeking a talented Senior Brand Marketing Manager to join our team.
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