Senior Brand Marketing Manager

4 weeks ago


Bournemouth, Bournemouth, United Kingdom Star Recruits (UK) Full time
Job Title: Senior Brand Marketing Manager

Job Summary: We're seeking a proactive and strategic marketer to join our award-winning FMCG business as a Senior Brand Marketing Manager.

Key Responsibilities:

* Collaborate closely with the SLT to develop comprehensive marketing and trade strategies that align with brand goals.

* Analyse product categories, identifying growth opportunities and competitive insights to inform brand planning.

* Design, execute, and report on trade marketing plans that support brand objectives.

* Partner with advertising, media, and design agencies to ensure campaigns align with creative briefs.

* Monitor monthly budget expenditures across different trade channels, maintaining close coordination with clients to ensure financial targets and brand objectives are met.

* Support sales teams with brand updates, including preparing customer presentations alongside sales managers, national account managers, and trade representatives.

* Conduct detailed analysis of competitor activities and market trends, identifying opportunities for product positioning and strategic brand enhancement.

Requirements:

* Proven experience in marketing within the consumer packaged goods industry, ideally with exposure to grocery or pharmacy sectors.

* Strong understanding of media and distribution channels within the marketing landscape.

* Recognised marketing qualification (e.g., a marketing degree).

* Solid understanding of financial and commercial principles to produce accurate forecasts, marketing plans, and client presentations.

What We Offer:

* 10% Annual Bonus

* Company Car

* Pension

* Hybrid working

About Us: Star Recruits (UK) is an award-winning FMCG business seeking a talented Senior Brand Marketing Manager to join our team.

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