Strategic Consumer Marketing Leader

4 weeks ago


Bournemouth, Bournemouth, United Kingdom Star Recruits (UK) Full time
Senior Brand Manager Job Description

We are seeking a senior brand manager to play a crucial role in shaping and executing the marketing and trade marketing plans to drive brand growth and visibility.

Key Responsibilities

Marketing & Trade Strategy Development

Collaborate closely with the senior leadership team to develop comprehensive marketing and trade strategies that align with brand goals. Understand and analyse product categories, identifying growth opportunities and competitive insights to inform brand planning.

Campaign Management & Reporting

Design, execute, and report on trade marketing plans that support brand objectives. Work with national account managers to bring trade marketing strategies to life, providing monthly and quarterly updates on brand performance and market positioning.

Agency Collaboration

Partner with advertising, media, and design agencies to ensure campaigns align with creative briefs, encompassing advertising, packaging, point-of-sale, and media placements.

Financial & Budget Oversight

Monitor monthly budget expenditures across different trade channels, maintaining close coordination with clients to ensure financial targets and brand objectives are met.

Sales Team Support & Brand Communication

Support sales teams with brand updates, including preparing customer presentations alongside sales managers, national account managers, and trade representatives. Attend customer meetings to provide marketing expertise and represent brand initiatives.

Supply Chain Coordination

Collaborate with logistics teams to ensure seamless supply continuity, addressing any potential challenges proactively.

Forecasting & Profit Accountability

Own sales and profit forecasts, contributing to annual business objectives by aligning closely with the finance and sales teams to support accurate and effective forecasting.

Market & Competitor Analysis

Conduct detailed analysis of competitor activities and market trends, identifying opportunities for product positioning and strategic brand enhancement.

Requirements

Marketing Experience

Proven experience in marketing within the consumer packaged goods industry, ideally with exposure to grocery or pharmacy sectors. Knowledge of health & beauty, over-the-counter (OTC), or licensed medicinal products is a plus.

Marketing Channel Knowledge

Strong understanding of media and distribution channels within the marketing landscape.

Education

Recognised marketing qualification (e.g., CIM) is required; a marketing degree is preferred.

Commercial & Financial Acumen

Solid understanding of financial and commercial principles to produce accurate forecasts, marketing plans, and client presentations.

Communication & Collaboration

Exceptional interpersonal skills, enabling effective communication with clients, colleagues, and agencies at all levels.

Autonomy & Initiative

Able to work independently, managing responsibilities proactively and with attention to detail to deliver high-quality results.

Remuneration

  • £55,000 Base Salary
  • 10% Annual Bonus
  • Company Car
  • Pension
  • Healthcare
  • Hybrid working
  • Other perks...

If you're interested in this role, please apply, and we'll be in touch to discuss your application.



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