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Strategic Shopper Marketing Manager

1 month ago

Bournemouth, Bournemouth, United Kingdom Talent Guardian Full time
Job Title: Strategic Shopper Marketing Manager

About the Role:

We are seeking a highly skilled Strategic Shopper Marketing Manager to join our team at Talent Guardian. As a key member of our marketing department, you will be responsible for developing and executing shopper marketing strategies that enhance brand visibility at the point of purchase, driving sales and improving the shopper experience in both physical and digital retail environments.

Key Responsibilities:

* Develop and execute shopper marketing strategies that maximize brand visibility and drive sales
* Work closely with external partners to increase awareness of our brands across all touchpoints
* Maximize the efficiency and effectiveness of retail media spend across the UK and Irish markets
* Manage relationships with retail media shopper marketing agencies, customer media houses, and design and media agencies
* Provide line management to one direct report and foster their development

Requirements:

* Strong ability to analyze data and metrics to drive decision-making and optimize marketing campaigns
* Proven experience working in a matrix organization, collaborating across multiple teams and functions
* Entrepreneurial and commercially minded individual with the ability to identify and capitalize on opportunities
* In-depth understanding of the UK and Irish retail media landscape

What We Offer:

* Competitive salary and benefits package
* Opportunities for professional growth and development
* Collaborative and innovative work environment

About Us:

Talent Guardian is a dynamic and innovative company dedicated to promoting healthier and nutritious brands in retail environments. We are passionate about shaping the future of healthy and nutritious brands in the retail market.