Digital Marketing Specialist for Cycling and Sports Accessories

3 weeks ago


Bournemouth, Bournemouth, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Job Title: Social Media Manager – Cycling and Sports Accessories

Job Type: Full-time

About the Role: We are seeking a highly skilled and experienced Social Media Manager to join our team at Tarsh & Partners Marketing Recruitment.

Key Responsibilities:

  • Manage all social media channels with creativity and strategy
  • Develop and implement channel-specific content strategies aligned with brand tone of voice
  • Create and schedule engaging social media posts
  • Monitor social trends, technological updates, and competitor activities to optimize strategies
  • Collaborate with internal teams to integrate social media into overall marketing plans
  • Provide insightful monthly KPI reports to stakeholders
  • Liaise with external agencies, brand partners, and retailers on social activation initiatives
  • Attend global events as needed for content capture and brand representation

About You:

  • A passionate social media expert with a strong affinity for cycling or powersports
  • Experience in developing and executing effective social media campaigns
  • Deep understanding of global bicycle and powersports industries
  • Proven ability to thrive in a fast-paced, high-pressure environment
  • Exceptional organizational skills and a structured approach to work
  • Strong communication skills with the ability to embody and deliver brand tone of voice
  • Proficiency in social media planning and analytics tools
  • A proactive team player who can also work independently

Must-Haves:

  • Positive attitude and a proactive approach to problem-solving
  • Ability to work over some weekends at events
  • Constantly embodying the brand's social media presence
  • Excellent IT skills and familiarity with social media evaluation tools

Desirable:

  • Degree in Marketing/Communications or CIM Diploma
  • Project management excellence and experience in FMCG
  • Budget management experience
  • Full motorcycle licence


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