Digital Marketing Specialist for Cycling and Sports Accessories
3 weeks ago
Job Title: Social Media Manager – Cycling and Sports Accessories
Job Type: Full-time
About the Role: We are seeking a highly skilled and experienced Social Media Manager to join our team at Tarsh & Partners Marketing Recruitment.
Key Responsibilities:
- Manage all social media channels with creativity and strategy
- Develop and implement channel-specific content strategies aligned with brand tone of voice
- Create and schedule engaging social media posts
- Monitor social trends, technological updates, and competitor activities to optimize strategies
- Collaborate with internal teams to integrate social media into overall marketing plans
- Provide insightful monthly KPI reports to stakeholders
- Liaise with external agencies, brand partners, and retailers on social activation initiatives
- Attend global events as needed for content capture and brand representation
About You:
- A passionate social media expert with a strong affinity for cycling or powersports
- Experience in developing and executing effective social media campaigns
- Deep understanding of global bicycle and powersports industries
- Proven ability to thrive in a fast-paced, high-pressure environment
- Exceptional organizational skills and a structured approach to work
- Strong communication skills with the ability to embody and deliver brand tone of voice
- Proficiency in social media planning and analytics tools
- A proactive team player who can also work independently
Must-Haves:
- Positive attitude and a proactive approach to problem-solving
- Ability to work over some weekends at events
- Constantly embodying the brand's social media presence
- Excellent IT skills and familiarity with social media evaluation tools
Desirable:
- Degree in Marketing/Communications or CIM Diploma
- Project management excellence and experience in FMCG
- Budget management experience
- Full motorcycle licence
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