Marketing Strategy Leader
7 hours ago
Eclipse Automation Inc. is seeking a seasoned Marketing Strategy Leader to join our team in Canada. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and revenue growth.
In this role, you will oversee the execution of marketing initiatives, ensuring alignment with our long-term goals and brand identity. You will work closely with our senior leadership team to build, plan, and execute brand and industry campaigns that resonate with customers and meet market demands.
Key Responsibilities:
- Develop and implement marketing strategies to create awareness and drive revenue growth
- Supervise the marketing department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Collaborate with the Director to build and execute brand and industry campaigns
- Monitor progress, goals, and KPIs using reports and dashboards
- Liaise with other departments to ensure a unified approach to customer service, distribution, etc.
- Define marketing materials and programs and manage their production and distribution
- Conduct market research to identify challenges and opportunities for growth
- Manage marketing budget and report spend
- Understand the overall business and marketing strategy and create a marketing plan for specific industries
- Work collaboratively with stakeholders across sales and the central marketing team to ensure buy-in to future marketing campaigns and resources are maximized
Requirements
- Bachelor's Degree in Marketing, Communications, Public Relations, Design, or equivalent
- 10+ years of experience in a branding, communications, public relations, or journalism-driven role
- Fundamental understanding of the media landscape (traditional, social)
- Excellent interviewing, written, and verbal communication skills
- Experience working in public relations and communications at a senior level
- Proven experience defining and implementing PR strategies and measuring impact of programs
What We Offer
- Reimbursement for tuition and professional dues
- On-site fitness facility
- Three weeks of vacation and five paid personal days (to start)
- RRSP matching program
- Free snack program
Estimated Salary: $120,000 - $150,000 per year, depending on experience.
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