Brand Transformation Leader
4 days ago
We are seeking an experienced brand transformation leader to join our team at Jagex Ltd. As a key member of our Growth leadership team, you will be responsible for elevating our brands to new heights and guiding our next chapter of growth.
Responsibilities- Develop a future-forward brand strategy that includes leading the evolution of the RuneScape franchise and developing a vision that attracts new players while engaging our passionate community across current titles
- Own the brand strategy for acquiring new users and bringing back lapsed players
- Explore opportunities for RuneScape to transcend gaming, developing strategies that bring the franchise into new entertainment realms
- Inspire and lead a cross-functional marketing team and external partners to deliver groundbreaking campaigns
- Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI. Use real-time feedback to refine strategies and deliver efficient, high-impact campaigns
- Champion a test-and-learn approach, blending creative flair with data insights. Utilise data and market trends to continually optimize marketing efforts
- Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries (experience in gaming brands is highly desirable)
- Strong strategic thinking with the ability to turn insights into bold, executable strategies
- A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes
- Expertise in both brand-building and performance marketing
- Passion for gaming and a clear understanding of the RuneScape community
- Private Healthcare, including Dental Plan
- Minimum 6% Pension contributions
- Employee Assistance Programme & onsite Counselling
- Life Insurance
- Discretionary annual performance bonus
- Enhanced family leave policies from day 1
- Flexible working hours
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more
The salary for this role is estimated to be around £60,000 - £80,000 per annum, depending on experience.
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Senior Brand Strategist
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IT Technology Innovation Leader
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Cloud Transformation Director
3 weeks ago
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Chief Information Officer
4 weeks ago
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Digital Transformation Lead, Retail Experiences
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Head of Strategic Communications and Public Affairs
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