Marketing Leader for Biotech and Lab Equipment

15 hours ago


Cambridge, Cambridgeshire, United Kingdom Kinetica Full time
Marketing Opportunity

Kinetica, a leading company in the life sciences industry, is seeking an experienced Senior Marketing Manager to drive its marketing initiatives. Located in Cambridge, UK, this role offers an exciting opportunity to shape and execute marketing strategies that empower researchers across molecular biology, genomics, and cell biology.

The ideal candidate will have over five years of experience in life sciences marketing, with a strong understanding of the biotech, laboratory equipment, or scientific instrumentation sectors. As a proven marketing professional, you will lead successful product launches and manage end-to-end marketing campaigns, ensuring maximum impact and engagement.

About the Role

  • This is a hands-on position, requiring full ownership of the company's marketing initiatives.
  • You will work on-site in Cambridge for at least four days per week, collaborating closely with R&D and sales teams.

Key Responsibilities

  • Marketing Strategy & Execution: Develop and implement a comprehensive marketing plan to build brand recognition, drive product adoption, and achieve business objectives.
  • Product Launches & Marketing: Lead the go-to-market strategy for new products, ensuring messaging, positioning, and campaigns resonate with target audiences.
  • Content Development: Oversee the creation of high-quality, targeted marketing materials, including white papers, brochures, case studies, and online content.
  • Events & Conferences: Represent the company at trade shows, customer events, and conferences, promoting the brand and gathering market insights.

About You

  • A minimum of 5 years of experience in life sciences marketing, ideally within the biotech, laboratory equipment, or scientific instrumentation sectors.
  • Strong understanding of the life sciences market, including key customer personas such as researchers and lab managers.
  • Proven experience leading successful product launches and managing end-to-end marketing campaigns.
  • Exceptional communication and project management skills, with the ability to manage multiple priorities in a dynamic environment.
  • Proficiency with marketing platforms and tools, such as HubSpot, Salesforce, or Google Analytics.

The estimated salary for this role is approximately £65,000 - £80,000 per annum, depending on experience and qualifications.



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