Marketing Strategy Director
4 days ago
Company Overview: We are a pioneering biotechnology company on a mission to transform the future of protein research. Our innovative tools empower scientists to focus on groundbreaking discoveries, rather than time-consuming manual tasks.
Salary: £60,000 - £80,000 per annum, plus a share option scheme.
Job Description: As our Senior Marketing Manager, you will lead the development and execution of a comprehensive marketing strategy, driving brand awareness and generating Marketing Qualified Leads (MQLs) to support sales growth. You will work closely with internal teams and external agencies to execute impactful, multichannel campaigns tailored to the life sciences sector.
Key Responsibilities:
- Marketing Strategy Development: Create and execute a marketing plan designed to increase brand visibility and generate qualified leads that directly support sales efforts.
- Campaign Management: Design, implement, and monitor multichannel marketing campaigns across digital platforms, social media, and other channels to engage the target audience.
- Content Creation: Oversee the development of marketing materials such as whitepapers, blogs, videos, and webinars, collaborating with both internal teams and external agencies.
- Social Media Management: Manage and grow the company's social media presence, ensuring consistent, compelling messaging that resonates with the life sciences community.
- Performance Analysis: Continuously monitor and analyze campaign performance, using data-driven insights to optimize strategies and improve ROI.
Requirements:
- Experience: 5+ years of experience in life sciences marketing, with a proven track record of planning, executing, and analyzing successful marketing campaigns.
- Education: A minimum of an MSc in biology, biochemistry, or a related life science field (PhD is a plus).
- Digital Marketing Expertise: Solid experience in digital marketing, including SEO, and the use of marketing tools like HubSpot or similar platforms.
- Team Management: Experience in managing both internal teams and external agencies to execute marketing initiatives.
- Analytical Skills: Strong ability to use data and analytics to drive marketing decisions and continuously refine strategies.
Benefits:
- Dynamic Work Environment: A fast-paced, exciting work environment within a rapidly growing company that is making an impact in life science research.
- Innovative Technology: The opportunity to work on cutting-edge technology at the intersection of biology, engineering, and data science.
- Growth Potential: The chance to shape the marketing strategy and build a team as the company expands.
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