Marketing Strategy Director
8 hours ago
A Product Marketing Manager plays a pivotal role in crafting the go-to-market strategy for cutting-edge SaaS products.
About the Role
- Develop and manage comprehensive marketing strategies across all online channels, aligning with business objectives and driving revenue growth.
- Create compelling product positioning and messaging that resonates with target customers, ensuring effective brand differentiation.
- Produce high-quality content to support marketing campaigns, sales efforts, and customer education, fostering a deeper understanding of product value propositions.
- Stay informed about customer needs, market trends, and competitor activities, providing valuable insights to drive data-driven decision making.
- Collate analytics and performance metrics to assess product marketing effectiveness, identifying areas for improvement and optimizing marketing strategies accordingly.
This role requires experience in B2B marketing, with at least 2 years of experience in SaaS product marketing. Prior experience in developing marketing strategies and utilizing data to inform decisions is essential.
Key Requirements
- Bachelor's degree in Marketing or a related field.
- Minimum 2 years of experience in B2B marketing with a focus on SaaS product marketing.
- Strong analytical skills and ability to interpret data-driven insights, driving informed decision making.
- Excellent communication and project management skills, ensuring seamless collaboration and execution.
Salary: $120,000 - $150,000 per year
About Us
We are Beagle Talent, a Saas business seeking an experienced Product Marketing Manager to join our growing team.
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