Marketing Campaign Specialist

4 weeks ago

London, Greater London, United Kingdom Clarion Events Full time
About the Role

We are seeking a highly motivated and experienced Marketing Campaign Specialist to join our team at Clarion Events. As a key member of our marketing team, you will be responsible for delivering cross-channel marketing campaigns on key exhibitions, including the relocation of our biggest show ICE 2025 to Barcelona.

The successful candidate will be involved in supporting the development of other marketing campaigns across our product mix, working closely with the respective team members across departments, e.g. Sales, Production and Operations, to achieve their required objectives.

Key Responsibilities
  • Multi-tasking to work on multiple event campaigns at any one time throughout the year.
  • Supporting the creation, prioritisation and management of marketing activities and create a schedule of marketing tasks to deliver work accurately and on time.
  • Managing and executing complex and targeted email marketing campaigns - including copywriting - and managing the monitoring, performance reporting and ongoing analysis.
  • Maximising the use of the email automation platform, with a view for ongoing testing.
  • Supporting the planning, development, production and repurposing of content for accurate delivery of the campaign customer journey across all touchpoints and channels – a proactive approach is essential.
  • Developing and delivering qualified leads for the Delegate Sales team and SPEX team respectively via targeted communications.
  • Supporting the accuracy and tracking of the marketing budget through raising PO's and adding expenditure accurately onto the marketing trackers.
  • Utilising the CRM Systems and marketing technology tools to do the day-to-day marketing activity to build emails, templates, marketing assets and create customer data segments.
  • Undertaking copywriting for the website, emails and social media – ensuring the delivery of the brand standards through accurately interpreting the brand tone of voice, brand personality, USP and positioning and messaging is tailored towards individual customer segments.
  • Working with sponsors, exhibitors and speakers to promote the events with their networks
  • Assisting with the development of customer programmes, including our internal features and special events (Pitch ICE, Sustainable Gaming Zone and more).
  • Remaining up to date with latest communications tools, assess their deployment to drive marketing effectiveness and promote a culture of testing and change to continuously drive improvement.
Requirements
  • Previous experience in a marketing role in a B2B events environment or similar.
  • Significant demonstrable experience in email marketing and copywriting.
  • A proven track record of implementing successful marketing communications campaigns.
  • Experience using marketing automation and CRM systems (preferably Pardot and Salesforce).
  • Good knowledge of digital marketing practices.
  • Proficient in Microsoft Excel, Word and PowerPoint.
  • Proven understanding of tracking and response reporting.
  • Available to travel and work on-site at our shows in London and Barcelona.
  • Solid interpersonal and communication skills.
  • Multi-tasking and excellent attention to detail.
  • Ability to work under pressure.
  • Excellent time management skills and the ability to prioritise relevant tasks.
  • Personal motivation and proactivity are a must for this role.
About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We are private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits
  • 25 days' holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination – offered on site once a year for all employees

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