Digital Marketing Strategist

1 week ago


Belfast, United Kingdom Artemis Human Capital Full time

**Job Title:** Digital Marketing Manager

About the role:

Artemis Human Capital is assisting our client, a high-end hospitality group, in recruiting a Digital Marketing Manager to establish a marketing function that aligns with their brand as they scale.

Key Responsibilities:

  1. Develop and implement a digital marketing strategy that aligns with the individual hotel's overall business goals.
  2. Identify target audiences and create digital campaigns that resonate with them.
  3. Analyse campaign performance and adjust strategies based on data-driven insights.
  4. Manage the digital marketing budget, ensuring effective allocation of resources for maximum ROI.
  5. Monitor and report on the effectiveness of digital marketing investments.
  6. Ensure consistency of brand messaging across all digital platforms.
  7. Set up strategies for social media and online platforms.
  8. Conduct competitive analysis and market research to identify trends and opportunities.
  9. Utilize analytics tools to track and report on website traffic, conversion rates, and other key performance indicators.
  10. Build and maintain relationships with digital marketing vendors, agencies, and partners.
  11. Explore new technologies and platforms to enhance digital marketing efforts.
  12. Oversee content creation and management for websites, blogs, and social media platforms.
  13. Be proficient in data, web, and other competitive analytics.
  14. Involved in budgeting & media planning.
  15. Bachelor's degree in Marketing or related field.
  16. 3+ years of experience in E-Commerce Marketing, ideally in the hospitality industry.
  17. Proven ability to manage multiple projects and campaigns simultaneously.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • 3+ years of experience in E-Commerce Marketing, ideally in the hospitality industry.

About Artemis Human Capital:

Artemis Human Capital is a leading recruitment agency specializing in the hospitality and travel industry.


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