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Digital Marketing Strategist

1 month ago

Belfast, United Kingdom MCS Group Full time

MCS Group is seeking a Senior Marketing Executive to join their team. Reporting to the Marketing Manager, this role involves driving the company's marketing strategy, enhancing its online presence, and coordinating key events. The ideal candidate will have a solid background in digital marketing, event management, and content creation, with expertise in website management, SEO, and CMS platforms.

Key Responsibilities:

• Create engaging marketing collateral using design tools like Canva.

• Manage and update website content using WordPress, ensuring consistency in style, tone, and branding.

• Optimise website content for SEO to increase organic search visibility.

• Conduct keyword research and implement on-page SEO strategies to improve search engine rankings.

• Monitor, analyse, and report on marketing performance metrics, including website traffic, social media engagement, and event ROI.

• Work closely with sales and product teams to ensure marketing activities are aligned with business objectives.

• Coordinate marketing presence for global events, including sourcing new event collateral and liaising with suppliers.

Essential Criteria:

• 2-3 years experience in a marketing or communications role.

• Bachelors degree or equivalent relevant industry experience.

• Excellent communication skills, especially copywriting and presenting.

• Familiarity with the latest trends, technologies and methodologies in social media, B2B acquisition, graphic design, web design, production, etc.

• Proactive attitude, ability to use initiative to get things done.