Digital Marketing Strategist

6 hours ago


Belfast, United Kingdom VANRATH Full time
Job Summary

We are seeking a talented Digital Marketing Strategist to join our team at Vanrath. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to promote our services to our target audiences.

About the Role

The successful candidate will have experience in planning and executing paid advertising campaigns, specifically Google PPC. You will also be skilled in using digital marketing tools, analytics platforms, and CRM systems. Additionally, you will possess strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.

Responsibilities
  1. Develop and implement effective marketing strategies to increase brand awareness, generate leads, and drive customer acquisition.
  2. Manage and optimise paid advertising campaigns, particularly focusing on Google PPC, to achieve targeted goals within allocated budgets.
  3. Conduct thorough keyword research and analysis to identify valuable opportunities for targeting.
  4. Create and manage Google Ads campaigns across various platforms, including search and display.
  5. Monitor and optimize campaigns regularly to ensure maximum performance and ROI.
  6. Utilize Google Analytics to track and measure campaign performance, generate insightful reports, and provide recommendations for optimization.
  7. Implement and manage Google Tag Manager to track website conversions and enhance data accuracy.
  8. Provide regular performance updates and reports highlighting key metrics and insights.
  9. Collaborate with internal teams, including our Technical Business Unit, to align marketing initiatives with business objectives.
  10. Maintain strong relationships with external partners, such as our advertising affiliate, to leverage their expertise and resources when required.
Requirements
  • Bachelor's degree in marketing, business, or a related field.
  • Relevant certifications in digital marketing are a plus.
  • Proven experience as a Marketing Manager or similar role, preferably in the financial services industry.
  • Expertise in planning and executing paid advertising campaigns, specifically Google PPC.
  • Solid knowledge of other digital marketing channels, including social media advertising, email marketing, SEO, and content marketing.
  • Proficient in using digital marketing tools, analytics platforms, and CRM systems.
  • Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent written and verbal communication skills, with a keen eye for detail and the ability to create compelling marketing content.
  • Creative thinking and problem-solving abilities, with a focus on delivering innovative marketing solutions.
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • A proactive, results-oriented mindset with a passion for driving business growth.

$35,000 - $45,000 per annum, depending on experience.



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