Content Strategist

3 months ago

Belfast, United Kingdom Rapid7 Full time

**Content Strategist**
At Rapid7, we have a robust Content Team to cover our diverse business practices. We’re currently seeking a skilled writer and content strategist to help us run fast and far. As a Content Strategist, you will develop a content strategy that reaches security practitioners, leaders, and the cybersecurity industry at large. You will spend ample time partnering with Campaigns and Growth teams to deliver content programs and experiences that drive engagement and demand. This role will play an integral part amplifying Rapid7’s brand and reach.

**About the Role**
You will be responsible for developing a strategy that promotes thought leadership across topics like detection and response technology, managed security services, cloud security, and more.

In this role, you will:

- Develop and execute a content marketing strategy to engage key personas using highly relevant content throughout the customer journey
- Develop and implement creative assets and best practices to ensure content is consistently and effectively positioned across all target segments
- Partner with Growth Marketing, Product Marketing, PR and Internal SME teams to ensure content is aligned to each target segment, drives lead generation and fuels PR efforts
- Partner with creative agencies to deliver everything from website experiences to animated videos
- Contribute to a functional content calendar including blog calendar based on audience insights, keyword research, messaging themes, and campaign plans
- Facilitate monthly and quarterly planning sessions with cross-functional teams
- Implement standards, systems, best practices and templates for content

The skills you’ll bring include:

- 3+ years of content strategy experience, preferably in the B2B technology/SaaS space
- Portfolio of high-quality, long and short-form content
- Ability to adapt writing style to varying target audiences and content formats
- Some SEO research skills
- Self-starter and independent, with the ability to effectively prioritize and manage multiple disparate workstreams
- Ability to think strategically about complex problems and provide insightful recommendations, action plans, and outcomes
- Team player with a collaborative mindset
- BA/BS degree or equivalent practical experience

**About Rapid7**

At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what’s possible and drive extraordinary impact.

Here, we’re building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 10,000 global customers ahead of whatever’s next.

Join us and bring your unique experiences and perspectives to tackle some of the world’s biggest security challenges.

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