Digital Content Strategist

1 day ago


Belfast, United Kingdom HAYS Specialist Recruitment Full time
Job Description

In this role as a Content Creator, you will be responsible for creating engaging and original social content for clients and business needs. This includes developing mobile-first long and short form video and still content for various platforms that align perfectly with the goals, tone, visual style, and target audience of each client's brand.

Key Responsibilities:
  • Developing Social Media Strategies: Formulate strategies that align with client objectives, tone of voice, visual identity, and target audience.
  • Lead Content Ideation and Conceptualisation: Spearhead the creation of content ideas for clients while collaborating effectively within a larger client team.
  • Trend Monitoring and Implementation: Serve as the primary resource for trending content, viral trends, and industry updates, and guide the team on how to leverage these trends for various audiences.
  • Ensuring Accuracy and Attention to Detail: Maintain high standards of accuracy and attention to detail throughout all stages of creative work.
  • Planning and Manage Content Calendars: Organise and schedule content to be published at optimal dates and times.
  • Analyzing Social Performance: Track KPIs, analyze social media performance, and recommend and implement content adjustments for optimal results.
  • Creating High-Quality Written Content: Produce excellent written copy for social media posts, on-screen graphics, subtitles, and other related content.

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