Marketing Strategist

4 weeks ago

Belfast, United Kingdom Whytematter Full time
Marketing Strategy

As a Marketing Strategist at Whytematter, you will develop and deliver tactical marketing strategies in accordance with business priorities and market objectives. This involves creating and implementing marketing plans that drive results and support the company's overall goals.

Brand Management

Ensure corporate identity guidelines and templates are up-to-date and work collaboratively across teams to ensure that the Whytematter brand is used consistently across all marketing materials, print & digital. This includes managing the company's visual identity, tone of voice, and messaging across all channels.

Team Leadership

Work with all teams at Whytematter to proactively seek and develop marketing initiatives that pursue the objectives of the brand in new and interesting ways. This involves collaborating with cross-functional teams to identify opportunities and develop strategies that drive business results.

Social Media Management

Monitor, manage and develop all social media channels and the Company website including the creation, editing and proofing of content. This includes creating and implementing social media strategies that drive engagement and support the company's overall goals.

Supplier/Stakeholder Management

Assist in the design approval process and production of marketing materials, for print, advertising and sponsorships, through both the development and construction phases. This includes managing relationships with external vendors and stakeholders to ensure that marketing materials are of high quality and meet the company's standards.

External Resourcing

Scope and brief appointed external creative agency/PR resources services on areas such as press announcements, brochures, development brand identities, websites, public consultation material, investment guides, videos and any other design/marketing requests. This includes managing the procurement process and ensuring that external vendors meet the company's standards.

Events & Conferences

Responsible for the overall management of the events and conferences for the business. This includes planning, coordinating, and executing events that support the company's overall goals and objectives.

Photography

Maintain an up-to-date database of high-quality photography, subject to suitable expense pre-approval, for the company to assist with marketing activities and for bid purposes. This includes managing the company's visual assets and ensuring that they are of high quality and meet the company's standards.

Community Engagement

Engage with the local community and relevant stakeholders on a regular basis to build strong and trusting relationships. This includes developing and implementing community engagement strategies that support the company's overall goals and objectives.

Lead the implementation of the project's Social Value strategy and ensuring activities are recorded on the ESG reporting platform. This includes managing the company's social value initiatives and ensuring that they are of high quality and meet the company's standards.

Organising events and new initiatives in relation to community engagement, i.e. school engagement, employment events, fundraising and volunteering initiatives. This includes developing and implementing community engagement strategies that support the company's overall goals and objectives.

Produce a monthly report on Community Engagement activity and Social Value delivered. This includes managing the company's reporting processes and ensuring that they are of high quality and meet the company's standards.

Produce socially orientated project case studies. This includes developing and implementing case study strategies that support the company's overall goals and objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field. 5+ years of experience in marketing, communications, or a related role. A track record in delivering community engagement initiatives and engaging with a range of stakeholders. Excellent written and verbal communication skills. IT literate with a sound knowledge of Microsoft Office packages.

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