Product Marketing Manager
1 day ago
Product Marketing Manager
We are partnering with a global market leading housewares brand to find a Product Marketing Manager based in Cumbria.
This permanent role will report to the Marketing Director and involve managing customer-specific marketing activities, branded communications, product launches, and digital marketing activities.
Main Responsibilities
- Develop Brand Strategies: Create and implement brand communication strategies that align with the company's goals and vision.
- Craft Compelling Stories: Develop compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
- Brand Guardianship: Utilise brand guidelines, language, and presentation style to manage consistent, on-brand execution throughout all touchpoints.
- Collaborate with Teams: Collaborate with product marketing teams to ensure brand consistency in product messaging.
- Analyse Campaign Performance: Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
- Asset Management: Compile and maintain structured libraries of all assets, content, and activities.
- Product Launches: Develop assets, content, and copy for new product launches and product ranges. Dovetail with the Product Development Team and wider Marketing Team to understand messaging and requirements.
- Sales Channel Requirements: Manage sales channel requirements by working with the Sales Teams to consider and cover individual Retailer needs.
- Performance Tracking: Track performance of all activities to inform future activity and improvements.
Requirements and Qualifications
- Proven Experience: We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
- Strong Project Management: Strong project management skills with a proven track record of leading successful product launches.
- Excellent Communication: Excellent communication skills and ability to craft compelling product narratives.
- Technical Skills: Proficiency with CRM, analytics, and marketing automation tools.
Expected Salary: £45,000-£60,000 per annum.
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