Product Marketing Manager

1 day ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time

Product Marketing Manager

We are partnering with a global market leading housewares brand to find a Product Marketing Manager based in Cumbria.

This permanent role will report to the Marketing Director and involve managing customer-specific marketing activities, branded communications, product launches, and digital marketing activities.

Main Responsibilities

  • Develop Brand Strategies: Create and implement brand communication strategies that align with the company's goals and vision.
  • Craft Compelling Stories: Develop compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Brand Guardianship: Utilise brand guidelines, language, and presentation style to manage consistent, on-brand execution throughout all touchpoints.
  • Collaborate with Teams: Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse Campaign Performance: Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Asset Management: Compile and maintain structured libraries of all assets, content, and activities.
  • Product Launches: Develop assets, content, and copy for new product launches and product ranges. Dovetail with the Product Development Team and wider Marketing Team to understand messaging and requirements.
  • Sales Channel Requirements: Manage sales channel requirements by working with the Sales Teams to consider and cover individual Retailer needs.
  • Performance Tracking: Track performance of all activities to inform future activity and improvements.

Requirements and Qualifications

  • Proven Experience: We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong Project Management: Strong project management skills with a proven track record of leading successful product launches.
  • Excellent Communication: Excellent communication skills and ability to craft compelling product narratives.
  • Technical Skills: Proficiency with CRM, analytics, and marketing automation tools.

Expected Salary: £45,000-£60,000 per annum.


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