Marketing Director
16 hours ago
We are seeking a seasoned Marketing Director to lead our brand marketing efforts at MacGregor Black in Cumbria.
This is a permanent role partnering with a Global Market Leading Housewares brand.
As Marketing Director, you will report to the CEO and be responsible for managing customer-specific marketing activities, branded communications, product launches, and digital marketing activities.
Key Responsibilities:- Develop and Implement Brand Strategies
- Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
- Brand Guardianship
- Collaborate with product marketing teams to ensure brand consistency in product messaging.
- Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
- Brand Asset Management
- Product Launch Activity - Developing assets, content, and copy for new product launches and product ranges. Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
- Launch implementation - Manage the launch to market process to ensure seamless and timely delivery.
- Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
- Performance tracking of all activities to inform future direction and improvements.
- We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
- Strong project management skills with a proven track record of leading successful product launches.
- Excellent communication skills and ability to craft compelling product narratives.
- Proficiency with CRM, analytics, and marketing automation tools.
Salary: £60,000 - £80,000 per annum
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Brand Marketing Director
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