Marketing Director

16 hours ago


Carlisle, Cumbria, United Kingdom MacGregor Black Full time
Job Description

We are seeking a seasoned Marketing Director to lead our brand marketing efforts at MacGregor Black in Cumbria.

This is a permanent role partnering with a Global Market Leading Housewares brand.

As Marketing Director, you will report to the CEO and be responsible for managing customer-specific marketing activities, branded communications, product launches, and digital marketing activities.

Key Responsibilities:
  • Develop and Implement Brand Strategies
  • Craft compelling brand stories and key messages to communicate across digital, social, print, and PR channels.
  • Brand Guardianship
  • Collaborate with product marketing teams to ensure brand consistency in product messaging.
  • Analyse and report on campaign performance, making data-driven decisions to optimise strategies.
  • Brand Asset Management
  • Product Launch Activity - Developing assets, content, and copy for new product launches and product ranges. Dovetail with the Product Development Team and the wider Marketing Team to understand messaging and requirements.
  • Launch implementation - Manage the launch to market process to ensure seamless and timely delivery.
  • Sales Channels requirements – Dovetail with the Sales Teams to ensure consideration and coverage of individual Retailer requirements.
  • Performance tracking of all activities to inform future direction and improvements.
Requirements:
  • We are looking for someone with proven brand marketing experience, working with key products and brands within the consumer goods space.
  • Strong project management skills with a proven track record of leading successful product launches.
  • Excellent communication skills and ability to craft compelling product narratives.
  • Proficiency with CRM, analytics, and marketing automation tools.

Salary: £60,000 - £80,000 per annum



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