Customer Success Marketing Strategist

3 days ago

London, Greater London, United Kingdom SNAPLOGIC Full time
Customer Success Marketing Strategist

The Senior Customer Marketing Manager at SnapLogic plays a crucial role as the primary point of contact for all customer marketing initiatives. The Senior Manager will ensure that customer success stories are at the forefront of our marketing efforts.

Key Responsibilities:
  • Drive Customer Success Stories: Build relationships with SnapLogic's customers globally to develop and curate compelling customer success stories, including case studies, video testimonials, and customer blogs.
  • Coordinate Sales and PR Initiatives: Handle sales references, PR and AR requests, and customer quotes and references for industry award submissions, data sheets and whitepapers.
  • Promote Marketing Assets: Encourage field adoption of new customer marketing assets by presenting in internal sales meetings and ensuring alignment with sales strategies.
  • Maintain Customer Visibility: Keep quarterly updates of customer logos and ensure the customer wall and customer assets on the SnapLogic website are continuously updated and accurately represent our customer base.
  • Global Customer Appreciation: Manage global customer appreciation campaigns, including vendor management for online stores and customer gifts, ensuring that customers feel valued and recognized for their partnership with SnapLogic.
Requirements:
  • 8+ years of marketing experience, with a strong focus on customer engagement and satisfaction.
  • Strong storytelling and writing skills, with the ability to clearly articulate the value of SnapLogic solutions and the challenges faced by our customers.
  • Ability to create high-quality content that's easily digestible and easy to understand for customers.
  • Excellent communication and interpersonal skills, capable of working effectively with all levels of executives and management.
  • Proven ability to build strong, genuine relationships with marketing, sales, customer success teams, and external customers.
  • Previous experience in B2B and/or enterprise software marketing is preferred.

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