Digital Marketing Director

8 hours ago


Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time
Director of Marketing

Reporting to the Executive Director, the Director of Marketing will lead a department responsible for driving ticket revenue growth and promoting the Pennsylvania Ballet's brand. The Director will manage a team of digital marketing and promotions, public relations and communications, and web designer marketing, audience engagement and patron services staff to achieve a goal of 40% ticket revenue of the $15m annual budget.

Priorities and Responsibilities
  1. Develop and implement effective marketing strategies to increase earned revenue through increased attendance, new ticket sales, and improve customer loyalty interactions with patrons and prospective patrons.
  2. Provide staff leadership to the Marketing Department, including hiring, day-to-day management, and motivation of marketing staff and contractors, ensuring professional development and excellence.
  3. Manage all day-to-day marketing, sales, research, and evaluation activities of the Marketing Department, including administration of the ticket department, the Tessitura system, and relationships with current and prospective ticketing outlets.
  4. Develop and implement programs that leverage data to drive attendance and ticket sales, while advancing the Artistic Director's artistic vision and the Ballet's brand.
  5. Collaborate with the Board's Marketing Co-Chair to update the Marketing Plan and ensure alignment with the organization's overall arts agenda and business objectives.
  6. Develop and manage the budget for the marketing department, ensuring responsible spending and a positive return on financial investment.

The ideal candidate will have sophisticated marketing and branding experience, with a track record of conceiving and implementing successful, innovative marketing strategies. A Bachelor's degree in business, marketing and sales, the performing arts, or related disciplines is required.



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