Digital Marketing Director

1 day ago


Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time
Job Title: Content and Digital Marketing Officer

Reporting to the Executive Director, the Director of Marketing will lead a department responsible for driving ticket revenue and promoting the Pennsylvania Ballet's brand.

Key Responsibilities:
  1. Lead the Marketing Department in developing and implementing marketing strategies to increase earned revenue and improve customer loyalty.
  2. Manage the day-to-day marketing activities, including administration of the ticket department, the Tessitura system, and relationships with current and prospective ticketing outlets.
  3. Develop and implement programs that leverage data to increase attendance, new ticket sales, and improve customer interactions.
  4. Collaborate with the Board's Marketing Co-Chair to update the Marketing Plan and ensure alignment with the Artistic Director's artistic vision.
  5. Develop and manage the budget for the marketing department.
Requirements:
  • Sophisticated marketing and branding experience with a track record of conceiving and implementing successful marketing strategies.
  • Bachelor's degree in business, marketing, sales, the performing arts, or related disciplines.

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