Marketing Director

1 day ago


Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time
Director of Marketing

The Morris Arboretum of the University of Pennsylvania is seeking a highly skilled Director of Marketing to join its Senior Leadership team. As the Arboretum's chief marketing officer, you will be responsible for developing and implementing effective marketing strategies to promote the Arboretum's mission, events, and educational programs.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to increase visitor engagement and revenue
  • Manage the Arboretum's brand identity and ensure consistent messaging across all channels
  • Collaborate with the visitor experience, development, and education departments to create engaging content and experiences
  • Lead the development and implementation of digital marketing campaigns, including email marketing, social media, and online advertising
  • Manage the marketing budget and ensure effective use of resources
  • Monitor and analyze visitor data to inform marketing decisions and optimize strategies
Requirements

To be successful in this role, you will need a Bachelor's degree in marketing or a related field and 3-5 years of marketing experience, preferably in a non-profit cultural environment. You will also need strong written and verbal communication skills, as well as the ability to use data to inform marketing decisions.

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.


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