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Marketing Director

2 months ago

Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time
Marketing Director

The Museum of the American Revolution is seeking a highly skilled Marketing Director to lead the development, implementation, and analysis of all marketing and advertising initiatives. This is a key role that requires a strong understanding of the Museum's brand and a clear vision for how to promote it effectively.

Key Responsibilities:

  • Develop and implement marketing strategies and timelines for all marketing and advertising initiatives
  • Lead a team of marketing professionals to achieve marketing goals and objectives
  • Collaborate with the Director of Communications to ensure consistency in messaging and branding across all channels
  • Develop and maintain relationships with vendors, advertisers, and community contacts to maximize marketing dollars
  • Write effective marketing copy for a variety of channels, including traditional and digital advertising, print collateral, website, and email
  • Cultivate partnerships and agreements with key travel, trade, and cultural organizations to enhance the Museum's visibility and reputation
  • Develop and implement marketing plans and projects for new and existing exhibitions, programs, events, and community initiatives
  • Use data-driven analysis to develop budgets and set pricing for each component of earned revenue
  • Assess the effectiveness of the Museum's marketing programs in achieving strategic goals and provide reports to the leadership team as necessary

Requirements:

  • 5-7 years of marketing-related experience with a museum, cultural organization, tourist attraction, or other not-for-profit organization
  • Strong preference for candidates with demonstrated successful experience in digital and social advertising
  • Experience in developing effective promotional partnerships
  • Mission- and goal-driven, proactive, accountable, and results-oriented, with a growth mindset
  • Analytical, with a creative outlook
  • Strong project management and organizational skills
  • Knowledge/experience in video production/editing preferred
  • Ability to produce under tight deadlines with multiple priorities
  • Ability to work independently and as part of a dynamic team
  • Ability to work weekends, evening hours, or holidays as needed
  • Proficient computer skills, including Microsoft Office Suite programs. Knowledge of and proficiency using e-CRM and CMS systems preferred