Marketing Director

3 weeks ago


Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time

The Director of Marketing will lead a department responsible for driving ticket revenue and promoting Pennsylvania Ballet's brand. The ideal candidate will have a track record of conceiving and implementing successful marketing strategies, and will be able to manage a team of marketing staff and contractors.

Priorities and Responsibilities:

  1. Acclimate to the organization and thoroughly understand the history, culture, and current and prospective audiences for Pennsylvania Ballet.
  2. Provide staff leadership to the Marketing Department, including hiring, day-to-day management, and motivation of marketing staff and contractors.
  3. Manage all day-to-day marketing, sales, research, and evaluation activities of the Marketing Department.
  4. Implement programs that leverage data to increase earned revenue through increased attendance, new ticket sales, and improved customer loyalty.
  5. Develop the budget for the marketing department and ensure adherence to its financial guidelines.
  6. Update the Marketing Plan with strategies that advance the Artistic Director's artistic vision and the Ballet's brand while driving attendance and ticket sales.

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