B2B Marketing Manager

3 days ago


Shoreditch, Greater London, United Kingdom Urban Digital Recruitment Ltd Full time

**Job Title:** B2B Marketing Manager

About the Role:

We are seeking an experienced B2B Marketing Manager to lead our marketing efforts and develop innovative strategies to enhance our online presence.

  • B2B Marketing: Develop and execute impactful B2B marketing campaigns across Paid, Owned, and Earned channels, focusing on LinkedIn, Instagram, and X (formerly Twitter).
  • Content Strategy: Demonstrate creativity, collaboration, and a strategic approach to ensure that content effectively meets business goals and connects with the audience.
  • Strategic Impact: Drive marketing reach, engagement, and conversions while integrating effective CRM strategies.
  • Community Building: Cultivate a loyal community through active social listening and meaningful engagement.
  • Collaborative Planning: Work closely with media agencies to create and implement comprehensive communication plans.
  • Drive ROI and Engagement: Push ticket sales, early-bird sign-ups, sponsorship interest, speaker interest.
Requirements:
  • Proven track record in managing multi-channel B2B marketing campaigns.
  • Strong expertise in Paid Media, particularly on LinkedIn, Instagram, and X.
  • Demonstrated success in enhancing marketing reach and engagement.
  • In-depth knowledge of community engagement and social listening techniques.
  • B2B Event and ticketing experience – Huge advantage.
  • Skilled at ideation in content strategy: Creating a Content Calendar that contains innovative concepts that align with the brand's goals and audience needs.
  • Ability to work in East London, 3 x days a week.

**Salary:** £60,000 + 25% bonus. **Location:** East London/Hybrid (3 days in the office).



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