Digital Growth Marketing Lead
3 days ago
We are seeking a Digital Growth Marketing Lead to lead and scale key online and offline growth channels for HelloFresh and Green Chef in the UK market. This well-rounded role requires expertise across but not limited to; influencer marketing, direct mail, inserts, and direct sales, offering a dynamic opportunity to drive customer acquisition and retention with innovative and performance-focused campaigns.
About the Role- End-to-End Campaign Ownership: Take full ownership of campaign planning, execution, and performance analysis to drive growth across various marketing channels.
- Data-Driven Decision Making: Use insights from performance metrics and wider dashboards to inform strategies, optimise campaigns, and identify opportunities for innovation and improvement.
- Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Brand, Creative, and Analytics, to align campaign objectives and deliver impactful results.
- Innovation & Testing: Develop and implement testing plans to refine strategies and keep campaigns forward-thinking and effective.
- Relationship Management: Build and maintain strong relationships with internal teams, external partners, and agencies to ensure seamless execution and long-term success.
This is an exciting opportunity to work across diverse channels, innovate within a high-performing team, and make a measurable impact in the fast-moving world of growth marketing. If you have experience managing a variety of online and offline channels, a proactive, agile mindset, and excellent collaboration skills, we would love to hear from you.
What You'll Bring- Solid experience in growth marketing, with a strong focus on data-driven strategies and performance marketing.
- Proven experience managing influencer campaigns across Instagram, YouTube, and potentially other emerging channels like Podcasts.
- Excellent communication skills, with the ability to effectively build and manage relationships within a wide range of agencies, internal stakeholders, markets, and different teams within the HelloFresh Group.
- £58,000 - £68,000 per annum (dependent on experience)
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Electric vehicle scheme
- Mental health first aiders and an employee assistance programme
- Dog friendly office (London site only)
- If in the office, enjoy a free breakfast every day
- Eyecare scheme
- Cycle to work scheme
- Group Life Assurance
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