Digital Growth Marketing Lead

3 days ago


Shoreditch, Greater London, United Kingdom HelloFresh Full time

We are seeking a Digital Growth Marketing Lead to lead and scale key online and offline growth channels for HelloFresh and Green Chef in the UK market. This well-rounded role requires expertise across but not limited to; influencer marketing, direct mail, inserts, and direct sales, offering a dynamic opportunity to drive customer acquisition and retention with innovative and performance-focused campaigns.

About the Role
  • End-to-End Campaign Ownership: Take full ownership of campaign planning, execution, and performance analysis to drive growth across various marketing channels.
  • Data-Driven Decision Making: Use insights from performance metrics and wider dashboards to inform strategies, optimise campaigns, and identify opportunities for innovation and improvement.
  • Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Brand, Creative, and Analytics, to align campaign objectives and deliver impactful results.
  • Innovation & Testing: Develop and implement testing plans to refine strategies and keep campaigns forward-thinking and effective.
  • Relationship Management: Build and maintain strong relationships with internal teams, external partners, and agencies to ensure seamless execution and long-term success.

This is an exciting opportunity to work across diverse channels, innovate within a high-performing team, and make a measurable impact in the fast-moving world of growth marketing. If you have experience managing a variety of online and offline channels, a proactive, agile mindset, and excellent collaboration skills, we would love to hear from you.

What You'll Bring
  • Solid experience in growth marketing, with a strong focus on data-driven strategies and performance marketing.
  • Proven experience managing influencer campaigns across Instagram, YouTube, and potentially other emerging channels like Podcasts.
  • Excellent communication skills, with the ability to effectively build and manage relationships within a wide range of agencies, internal stakeholders, markets, and different teams within the HelloFresh Group.
Benefits
  • £58,000 - £68,000 per annum (dependent on experience)
  • 70% off HelloFresh or Green Chef boxes
  • Company pension scheme
  • Gym membership
  • Bupa private medical insurance (including dental & family cover options)
  • Electric vehicle scheme
  • Mental health first aiders and an employee assistance programme
  • Dog friendly office (London site only)
  • If in the office, enjoy a free breakfast every day
  • Eyecare scheme
  • Cycle to work scheme
  • Group Life Assurance


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