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Programmatic Campaign Strategist

2 months ago

London, Greater London, United Kingdom RocketMill Full time
Programmatic Senior Executive

RocketMill is seeking a highly skilled Programmatic Senior Executive to join our team. As a key member of our programmatic team, you will be responsible for planning, building, and optimizing programmatic campaigns for our clients, striving to exceed performance objectives and create impactful, integrated strategies.

To thrive in this role, we expect a passionate candidate to have an understanding of platform and industry developments, continuously looking for ways to innovate and drive a competitive advantage for our clients.

Key Responsibilities
  • Develop and execute programmatic campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
  • Communicate with client contacts to understand their business, their needs, and build strong working relationships.
  • Understand how programmatic fits in and complements the wider marketing mix, working with the broader team to identify opportunities for programmatic activity.
  • Develop relationships with publishers and key partners to deliver value to the agency.
  • Clearly communicate results to our clients, identifying trends, opportunities, and a clear rationale for performance.
  • Support new business opportunities with account audits and clear recommendations.
Essential Skills:
  • Working knowledge of programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.
  • An understanding of Google Analytics or similar web analytics tools.
  • Experience managing programmatic campaigns spending upwards of £20,000 per month.
  • Strong working knowledge of Excel and PowerPoint.
  • Experience supporting full-funnel campaign brief responses.
  • Experience presenting and explaining campaign performance to a range of client stakeholders.
  • Ability to develop testing roadmaps based on client objectives.
  • Ability to innovate for clients and produce award-winning work.
  • Ability to interpret large datasets, identify trends, and articulate key points from the data.
  • Understanding of how programmatic works effectively in a multichannel, integrated plan.
Desirable Skills:
  • Experience running programmatic accounts across different verticals and markets.
  • Experience working with publishers and partners to deliver sophisticated branding activity.
  • Fluency in modern European languages (written and verbal).