CRM Marketing Manager
4 weeks ago
We are a leading provider of sports memorabilia and licensed products to fans worldwide. Our mission is to bring fans closer to the action by offering unique and exclusive products that celebrate the best moments in sports.
Job SummaryWe are seeking an experienced CRM Marketing Manager to join our team. The successful candidate will be responsible for designing and executing direct-to-customer marketing campaigns for Memento Exclusives and our partner websites.
Key Responsibilities- Develop and implement a database growth programme to increase customer engagement and retention
- Create and manage campaigns to improve customer interaction and loyalty
- Ensure the CRM system provides an effective sales funnel and customer journey
- Design and provide a robust email marketing plan to our external digital agency
- Maintain and optimise the CRM system to meet the needs of the business
- Oversee the collection, segmentation, and analysis of customer data
- Generate reports and provide insights to inform business decisions
- Monitor and analyse customer behaviour and market trends
- Manage customer feedback and ensure timely and effective responses to customer inquiries and issues
- Collaborate with marketing and sales teams to develop targeted campaigns
- Work closely with sales, marketing, and customer service teams to ensure a unified approach to customer management
- Lead cross-functional projects that involve customer data and CRM
- A good understanding of the principles of email marketing, with experience in campaign building, automation, and audience segmentation
- Working knowledge of Klaviyo and Shopify would be desirable
- Good Excel skills with the ability to interpret and translate data
- Ability to work independently and meet strict deadlines
- Ideally some previous experience working in a similar role within a multi-channel business
- Experience and/or knowledge of campaign management and reporting software
- 3+ years experience in a similar role
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a proactive and customer-focused individual, we invite you to apply for this exciting opportunity to join our team at Memento Exclusives.
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