Media Analyst

6 days ago


Liverpool, Liverpool, United Kingdom Mackin Talent Europe & APAC Full time
About the Role

Mackin Talent Europe & APAC is seeking a highly experienced and motivated Media Analyst to join their Media Intelligence team. This is a 12-month remote position that will provide a unique opportunity to work collaboratively with colleagues across the globe.

The ideal candidate will have solid numeric and quantitative analysis skills, with the ability to monitor news cycles and provide insights on pressing issues. They will be responsible for analyzing press coverage and social media conversation in the EMEA region, and will work closely with the communications team to quantify the impact of their work.

Key Responsibilities
  • Media Analysis: Read, analyze, and summarize media coverage of important issues, and inform the wider team on news cycles and policy issues domestically and internationally.
  • Insight Generation: Create reports with media insights (including visualization) to assess the impact of different news cycles and inform future strategy.
  • Support to Communications Team: Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional (news) media outlets as well as owned, paid-for and earned social media activity.
Requirements
  • Experience: 2+ years of experience in a media analysis, research, journalistic, communications or related role, or working for a media agency, media analysis firm, a media measurement platform or think tank.
  • Language Skills: Fluent in English. Additional languages (French or German) are a major plus.
  • Media Market Knowledge: Familiarity with the media market in EMEA (UK specifically).
  • Deliverables Management: Experience owning multiple deliverables and working in a deadline-driven environment.
  • Data Analysis: Experience in handling data sets and visualizing data a plus.
  • Writing Skills: Experience drafting messaging materials; writing news summaries is a plus.
  • Education: Bachelor's degree in Communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics or related field.
Preferred Qualifications
  • Media Monitoring Tools: Experience in working with media monitoring tools a plus.
  • Measurement Projects: Experience in carrying out measurement projects using data platforms to monitor media coverage and analyze social media conversation.
  • Metrics and Analytics: Understanding of metrics and analytics within the media environment.
What We Offer
  • Competitive Salary
  • Healthcare Contribution and Company Pension Scheme
  • Work Laptop and Phone
  • 25 Days Annual Leave (Pro-Rata) plus Paid Bank Holidays
  • Expanding Workforce with Potential for Career Progression
  • Working with a Company that will Make Your CV Stand Out


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