Digital Marketing Executive

1 month ago

Liverpool, United Kingdom Angel Solutions Full time
This is an exciting opportunity for a dedicated and dependable individual to join our Marketing Team at Angel SolutionsYou will be required to work both onsite and remotely, so you should live within a commutable distance of Liverpool City Centre.Are you…· Reliable and conscientious, with the ability to work independently?· Passionate about leveraging existing digital platforms to effectively engage with targeted audiences?· Driven by delivering high performance and making an impact through execution rather than strategy?· Skilled in collaboration and communication, particularly in cross-departmental projects?· Organised and efficient in managing marketing tasks?Do you…· Have excellent problem-solving abilities?· Have a willingness and ability to learn and adapt to new tasks quickly?· Excel at managing existing channels and promoting features to established audiences?· Understand the challenges of working in the education sector?If so, we want to hear from youRequirementsEssential:· Proven experience in digital marketing, ideally with 2+ years in a similar role.· Experience in implementing marketing initiatives through established platforms.· Strong understanding of digital marketing channels and communication strategies.· Excellent time-management and organisational skills.· Strong interpersonal and communication skills, with an emphasis on written communication.· Familiarity with tools such as Office 365, Google Analytics, and Mailchimp, or a willingness to learn and adapt to new tools quickly. Desirable:
  • Experience in the education technology sector.
  • Proficiency in collaborative tools like Slack, Jira, Google Docs, Zapier, Figma and Confluence.
  • Strong copywriting skills with a knack for crafting clear, engaging messages that resonate with targeted audiences.
  • Ability to work with design and product teams to execute marketing tasks.
  • Experience using AI tools or a proactive approach to embracing AI for timesaving and workload reduction in marketing tasks.
Key responsibilities and tasks include:
  • Product Release Communication: Create and distribute content to inform users of product updates and premium features.
  • Internal Collaboration: Work closely with HR to promote job openings and liaise with the Design Team and CEO on monthly and quarterly targets.
  • Channel Management: Use our internal channels to communicate with existing customers, particularly within schools, MATs, and Local Authorities.
  • Event Promotion: Execute promotional activities for events, product launches, and recruitment efforts.
  • Data and Reporting: Monitor and report on the effectiveness of marketing activities using tools like Google Analytics.
  • Social media: Manage and monitor all social media channels, including X, Facebook, Instagram, and LinkedIn, to support Angel Solutions' branding and promote specific products.
  • Email Marketing: Collaborate closely with Sales and Account Management teams to execute targeted email campaigns through Mailchimp and track their impact on engagement and conversions.
  • Website Updates: Keep the website updated with the latest product release features, staff updates, and internal advertisements.
  • Data: Create and maintain data collection forms (e.g., Typeform) used in marketing campaigns and automation within the company. Manage mailing lists in compliance with GDPR regulations.
  • Automation: Develop and manage marketing automations using tools like Mailchimp and Typeform (integrated with Zapier) to enhance efficiency and consistency in communication efforts.
  • Reporting: Prepare accurate reports on marketing campaigns' overall performance, with the ability to translate data into actionable insights for continuous improvement.
  • Additional responsibilities include promoting the Angel Solutions brand, managing testimonials, supporting recruitment efforts, and raising awareness for charitable initiatives.
Education:BSc degree in Marketing, Digital technologies, English or a related field.
Benefits and CultureAt Angel, we believe our workplace offers a supportive and dynamic environment where everyone can thrive.
  • Hybrid Working: We offer a blend of remote and office-based working created on the needs of the individual and the business.
  • Birthday Off: In addition to your annual leave allowance
  • Finish Early Fridays: a regular reward for all your hard work
  • Innovation Days & Charity Days: Time to get away from "normal" and work differently
  • Ongoing Training & Qualifications: Learning is at the core of who we are
  • Creative Office Space: We have a ball pool, swings, popcorn machine, and a gipsy caravan
  • Surprise Treat Days: Park fun days, meals out, and workshops. Who knows what's next?
  • Parental Leave: Maternity, paternity, and adoption leave from day one
  • Dependents Leave Allowance: Time off if your child/family member is poorly
  • Private Medical Insurance: Because we want to know you're looked after
  • Christmas Shutdown: In addition to annual leave allowance. We love Christmas, and it's a great time to rest and recharge those batteries
Personal Development · You will also be expected to update and maintain your own Personal Development Plan (PDP) on a quarterly basis as part of our performance management process which allows for regular one2one discussions around your development at Angel Solutions. · The PDP will touch on your Marketing related development, other skills and training required for development within the role in line with Company Objectives and also development around softer behavioural skills as outlined in our “Angel Way”.
What We Do at Angel Solutions…Angel Solutions creates pioneering web-based software that serves the education industry (teachers, leaders, school improvement officers, education data analysts and more). Most of our products are designed to save people time and deliver powerful data analysis, but that's not all we're about We also strive to be creative and innovative in everything we do, and want to remain a friendly, close-knit team even as the company continues to grow.The role of Angel's Marketing Team is to raise awareness of our well-respected and sought-after brand.

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