Data Layer Strategist

7 hours ago


Burton upon Trent, Staffordshire, United Kingdom Hydrogen Group Full time

Job Description

About the Role:

We are seeking a Data Layer Strategist to drive the implementation roadmap for our digital estate, including websites and mobile apps.

  • Develop and manage a robust process for implementing tagging and data layer elements.
  • Define data layer requirements and collaborate with developers to implement them effectively.
  • Implement, debug, and troubleshoot analytics and marketing tags.
  • Ensure data quality for accurate business reporting and analysis.
  • Establish and maintain tagging best practices.
  • Communicate tracking requirements to stakeholders.
  • Support A/B and multivariate testing to optimise landing pages and conversion funnels.
  • Partner with digital product owners to align solutions with business goals.
  • Manage relationships with third-party agencies.

About You:

  • Experience as an Analytics Implementation Specialist or Web Analyst.
  • Expertise in Tag Management Systems, ideally Google Tag Manager.
  • Proficiency with analytics tools like Google Analytics (GA4), Firebase, or similar.
  • Knowledge of web technologies like HTML, CSS, and JavaScript.
  • Hands-on experience with A/B testing tools (e.g., Optimizely).
  • Excellent communication skills to explain complex technical concepts clearly.
  • A track record of working in a fast-paced environment.

Estimated Salary: £60,000 - £80,000 per annum



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