Web Analytics Expert
17 hours ago
Welcome to greene king, a leading pub company and brewer dedicated to creating unique British hospitality experiences
We are seeking a skilled Implementation Solutions Specialist to join our central digital team and drive business growth through effective data-driven decision-making.
About the Role:
- You will develop and maintain a robust process for implementing and using tagging and data layer elements.
- Collaborate with developers to implement data layer requirements across our digital estate.
- Implement, debug, and troubleshoot analytics and marketing tags.
- Owning the data quality of tagging and data layer implementations to ensure accurate business reporting and analysis.
- Support the delivery of A/B testing and Multivariance Testing roadmaps aligned with business objectives to optimize landing pages and website conversion funnels.
- Lead end-to-end A/B testing processes, including hypotheses creation, test implementation, and post-test analysis.
- Partner with digital product owners to drive business growth.
- Liaise with a third-party digital agency to deliver high-quality solutions.
Requirements:
- Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst, or Web Developer.
- Knowledge of Web Technologies such as HTML, CSS, and JavaScript.
- Hands-on experience using A/B Testing tools (Optimizely or similar).
- Proven track record of working in a fast-paced, multi-brand environment.
Benefits:
- A competitive salary: £55,000 per annum.
- Pension contribution.
- 33 days holiday (including bank holidays) with the option to purchase additional days.
- Discounts on greene king brands, Greene King Inns, and hotels.
- Refer-a-friend bonus scheme.
- Retail discounts at Superdrug and more.
- Life assurance up to 4 times your salary.
- Discounted dental and health insurance.
- Employee assistance program for mental health, well-being, and financial support.
- Career development opportunities across our brands.
Estimated Salary Range: £45,000 - £65,000 per annum.
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