Web Analytics Expert

17 hours ago


Burton upon Trent, Staffordshire, United Kingdom greene king Full time

Welcome to greene king, a leading pub company and brewer dedicated to creating unique British hospitality experiences

We are seeking a skilled Implementation Solutions Specialist to join our central digital team and drive business growth through effective data-driven decision-making.

About the Role:

  • You will develop and maintain a robust process for implementing and using tagging and data layer elements.
  • Collaborate with developers to implement data layer requirements across our digital estate.
  • Implement, debug, and troubleshoot analytics and marketing tags.
  • Owning the data quality of tagging and data layer implementations to ensure accurate business reporting and analysis.
  • Support the delivery of A/B testing and Multivariance Testing roadmaps aligned with business objectives to optimize landing pages and website conversion funnels.
  • Lead end-to-end A/B testing processes, including hypotheses creation, test implementation, and post-test analysis.
  • Partner with digital product owners to drive business growth.
  • Liaise with a third-party digital agency to deliver high-quality solutions.

Requirements:

  • Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst, or Web Developer.
  • Knowledge of Web Technologies such as HTML, CSS, and JavaScript.
  • Hands-on experience using A/B Testing tools (Optimizely or similar).
  • Proven track record of working in a fast-paced, multi-brand environment.

Benefits:

  • A competitive salary: £55,000 per annum.
  • Pension contribution.
  • 33 days holiday (including bank holidays) with the option to purchase additional days.
  • Discounts on greene king brands, Greene King Inns, and hotels.
  • Refer-a-friend bonus scheme.
  • Retail discounts at Superdrug and more.
  • Life assurance up to 4 times your salary.
  • Discounted dental and health insurance.
  • Employee assistance program for mental health, well-being, and financial support.
  • Career development opportunities across our brands.

Estimated Salary Range: £45,000 - £65,000 per annum.


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