Digital Data Analyst
7 hours ago
A highly skilled Analytics Implementation specialist is required to work with our central digital team, focusing on the tagging and data layer implementation roadmap. This role covers all website and mobile app assets for greene king, a leading pub company and brewer dedicated to creating unique British hospitality experiences.
About Us:
We have a strong focus on quality and community, shaped by our 220-year history.
Your Role:
- You will be responsible for developing robust processes for implementing and using tagging and data layer elements.
- Define data layer requirements and collaborate with developers to implement it across our digital estate.
- Implement, debug, and troubleshoot analytics and marketing tags.
- Owning the data quality of tagging and data layer implementations to ensure accurate business reporting and analysis.
- Support the delivery of A/B testing and Multivariance Testing roadmaps aligned with business objectives to optimize landing pages and website conversion funnels.
- Lead end-to-end A/B testing processes, including hypotheses creation, test implementation, and post-test analysis.
- Partner with digital product owners to drive business growth.
- Liaise with a third-party digital agency to deliver high-quality solutions.
What You'll Need:
- Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst, or Web Developer.
- Knowledge of Web Technologies such as HTML, CSS, and JavaScript.
- Hands-on experience using A/B Testing tools (Optimizely or similar).
- Proven track record of working in a fast-paced, multi-brand environment.
Benefits:
- A competitive salary: £55,000 per annum.
- Pension contribution.
- 33 days holiday (including bank holidays) with the option to purchase additional days.
- Discounts on greene king brands, Greene King Inns, and hotels.
- Refer-a-friend bonus scheme.
- Retail discounts at Superdrug and more.
- Life assurance up to 4 times your salary.
- Discounted dental and health insurance.
- Employee assistance program for mental health, well-being, and financial support.
- Career development opportunities across our brands.
Estimated Salary Range: £45,000 - £65,000 per annum.
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