Tagging and Analytics Specialist
3 weeks ago
Hydrogen Group is seeking an experienced Tagging and Analytics Specialist to take ownership of our tagging and data layer implementation roadmap.
The successful candidate will be responsible for developing and managing a robust process for implementing and utilising tagging and data layer elements, defining data layer requirements, and collaborating with developers to implement them effectively.
- This role involves implementing, debugging, and troubleshooting analytics and marketing tags.
- You will ensure data quality for accurate business reporting and analysis.
- Establish and maintain tagging best practices.
- Communicate tracking requirements to both technical and non-technical stakeholders.
- Support the delivery of A/B and multivariate testing to optimise landing pages and conversion funnels.
- Partner with digital product owners to align tagging and tracking solutions with business goals.
- Manage relationships with third-party digital agencies.
About the Role:
- This is a key position within our organisation that requires strong analytical skills and experience in tag management systems.
- You will work closely with our development team to implement and maintain our analytics setup.
- Experience with Google Tag Manager and Google Analytics (GA4) is highly desirable.
Requirements:
- Experience as an Analytics Implementation Specialist or Digital Analyst.
- Expertise in Tag Management Systems.
- Proficiency with analytics tools like Google Analytics (GA4), Firebase, or similar.
- Knowledge of web technologies like HTML, CSS, and JavaScript.
- Hands-on experience with A/B testing tools (e.g., Optimizely).
- Excellent communication skills.
Estimated Salary: £55,000 - £75,000 per annum
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