Strategic Regional Brand Director for Writing Solutions

6 days ago


London, Greater London, United Kingdom Yankee Candle Full time

About the Role

We are seeking an accomplished Strategic Regional Brand Director to lead our Writing Solutions team in driving business growth across a diverse portfolio of iconic brands. With a strong track record in brand management and trade/channel expertise, you will be responsible for developing and executing regional marketing strategies aligned with company objectives.

Key Responsibilities:

  • Develop annual marketing plans tailored to regional goals and priorities
  • Define and manage regional product assortment, including new product development and localised packaging
  • Execute regional brand, distribution, and merchandising strategies, deploying brand playbooks and selling decks
  • Drive consumer communications to enhance brand appeal and purchase intent
  • Manage regional A&P budget, tracking brand performance, and adjusting strategies based on ROI and performance metrics

Requirements and Qualifications:

  • Proven experience in brand management, trade/channel management in retail and online platforms
  • Background in FMCG/CPG (or related sector) preferred
  • Proficiency in using tools such as ACNielsen, Circana, or NPD for business performance analysis
  • Strong ability to leverage consumer insights and analytics to drive brand growth

Compensation Package:

We offer a competitive salary range of $120,000 - $160,000 per annum, commensurate with experience. This is a fantastic opportunity to join a dynamic team and take your career to the next level.



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