Strategic Regional Brand Director for Writing Solutions
6 days ago
About the Role
We are seeking an accomplished Strategic Regional Brand Director to lead our Writing Solutions team in driving business growth across a diverse portfolio of iconic brands. With a strong track record in brand management and trade/channel expertise, you will be responsible for developing and executing regional marketing strategies aligned with company objectives.
Key Responsibilities:
- Develop annual marketing plans tailored to regional goals and priorities
- Define and manage regional product assortment, including new product development and localised packaging
- Execute regional brand, distribution, and merchandising strategies, deploying brand playbooks and selling decks
- Drive consumer communications to enhance brand appeal and purchase intent
- Manage regional A&P budget, tracking brand performance, and adjusting strategies based on ROI and performance metrics
Requirements and Qualifications:
- Proven experience in brand management, trade/channel management in retail and online platforms
- Background in FMCG/CPG (or related sector) preferred
- Proficiency in using tools such as ACNielsen, Circana, or NPD for business performance analysis
- Strong ability to leverage consumer insights and analytics to drive brand growth
Compensation Package:
We offer a competitive salary range of $120,000 - $160,000 per annum, commensurate with experience. This is a fantastic opportunity to join a dynamic team and take your career to the next level.
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