Territory Sales Manager

4 weeks ago

London, Greater London, United Kingdom Canopy Growth Corporation Full time
Key Responsibilities

The Territory Sales Manager will be responsible for managing sales and community engagement activities in their assigned territory of South Western Ontario in the new recreational cannabis market.

This is an exciting fast-paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manner, is data and category driven, and has the ability to engage and influence the community.

The successful candidate will be responsible for:

  • Selling and Influencing:
    • Manage all accounts in their assigned territory and establish Canopy Growth as a first choice partner with customers.
    • Create brand awareness and community engagement within their given territory.
    • Seek new opportunities to increase brand exposure and volume.
    • Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility, and service.
    • Execute marketing initiatives and leverage them into consumer loyalty and sales.
    • Effectively lead industry and brand education sessions with key stakeholders.
    • In-store condition.
    • Product quality standards.
    • Compliance to approved outlet route plans and call frequency requirements.
    • Build and develop relationships with managers and staff at each assigned retail location.
    • Find unique opportunities to promote Canopy's portfolio of brands within the confines of the regulations.
  • Planning/Self-Management:
    • Execute territory annual plan and commitments.
    • Manage own time including building effective weekly/monthly schedules.
    • Maintain and accurately track annual sales and consumer budgets on time.
    • Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines.
    • Monitor and manage sales expenses within the allotted budget.
    • Generate new Sales leads, event leads, and sponsorship opportunities.
    • Support community engagement, customer-lead training, and sampling initiatives.
    • Collaborate with the Provincial Sales Manager in planning sales activities and setting sales goals for assigned districts.

Requirements

  • An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers' business.
  • Proven track record in achieving sales quotes and in-store condition KPI's.
  • Previous success in growing brand awareness within a given territory, using outside-of-the-box thinking.
  • Previous experience being a Brand Manager is an asset.
  • A technologically savvy individual who is comfortable working in a data-driven environment.
  • Experience in Beverage Alcohol or relatable industries is an asset.
  • 5+ years experience in Sales, Account Management, Category Management, or Trade Marketing.
  • Proven track record of working remotely and independently.
  • Experience doing interviews for local media.

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