Industry Lead Finance

3 days ago


London, Greater London, United Kingdom AppsFlyer Full time

About the Role:

We are seeking a seasoned professional to lead our Finance business development efforts in EMEA & LATAM. As the Industry Lead Finance, you will be the face of AppsFlyer for Finance and FinTech enterprise companies in these regions.

Key Responsibilities:

  • Develop and execute strategies to grow the Finance book of business in EMEA & LATAM, working closely with Sales, Customer Success, Marketing, and Partner Development teams.
  • Establish and maintain strong relationships with Finance and FinTech companies, identifying opportunities for growth and providing expert guidance on mobile marketing best practices.
  • Design and deliver consultative workshops, presentations, and training sessions to educate Finance professionals on app strategies and market trends.
  • Collaborate with cross-functional teams to develop and implement go-to-market strategies, leveraging your expertise in performance marketing and data analysis.
  • Stay up-to-date with industry trends and developments, ensuring AppsFlyer remains a thought leader in the Finance and FinTech space.

Requirements:

  • Proven experience in performance marketing for mobile apps, with a strong understanding of user acquisition and CRM strategies.
  • Excellent public speaking and presentation skills, with the ability to create engaging decks and communicate complex ideas to stakeholders.
  • Strong relationship-building skills, with a network of contacts within the Finance and FinTech industries.
  • Ability to work with large datasets in Google Sheets, producing insights and strategic recommendations.
  • Team player with a start-up mentality, able to identify opportunities and drive business growth.
  • Comfortable traveling within EMEA & LATAM, with a willingness to learn and adapt to new situations.


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