Commercial Product Marketing Manager

3 weeks ago


Loughborough, Leicestershire, United Kingdom COINS Full time
Synopsis

We are looking for an experienced Commercial Product Marketing Manager to join our team. The role involves leading the development and delivery of new and evolving propositions for our People Division's product portfolio. As a Commercial Product Marketing Manager, you will be responsible for conducting market analysis, developing product propositions, and optimising packaging, pricing, and customer journey.

Main Responsibilities:

  1. Conduct market analysis to identify key segments and develop needs-based personas and go-to-market strategies.
  2. Ensure product portfolio meets divisional targets through performance analysis and roadmap adjustments.
  3. Develop product propositions, positioning, and messaging to drive commercial impact and competitive advantage.
  4. Optimise packaging, pricing, and customer journey while providing market intelligence and sales enablement insights.

Requirements:

  • Strong leadership with a proven track record in B2B software product marketing, including owning proposition strategy and executing successful product propositions.
  • High degree of product marketing expertise, commercial acumen, and experience in delivering effective product marketing journeys across multiple product types.
  • Exceptional communication and analytical skills, with the ability to translate data into insights, sell a vision to stakeholders, and adapt to dynamic environments.

What We Offer:

  • A competitive salary ranging from £60,000 to £80,000 per annum, depending on experience.
  • A flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture.
  • Opportunities to accelerate your career through training and professional development.
  • A matched pension scheme and generous holiday allowance.


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