Senior Marketing Campaign Lead

4 weeks ago

London, Greater London, United Kingdom Mediabrands Full time

About Us

IPG Mediabrands is a leading media and marketing solutions division of Interpublic Group (NYSE: IPG). Our organization manages approximately $40 billion in marketing investment globally on behalf of our clients and provides strategic services and solutions across our award-winning, full-service agency networks UM and Initiative, as well as through our innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio, and the IPG Media Lab. Our clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in over 130 countries, representing the full diversity of humanity. For more information, please visit our website:

Role Description

The Senior Campaign Manager is a pivotal role within our marketing team, responsible for designing, executing, and optimizing comprehensive marketing campaigns across various channels. Reporting directly to the Director, Demand Generation, this role requires close collaboration with our Global CRM Manager to drive the company's marketing objectives through strategic campaign planning, effective channel management, meticulous budgeting, and detailed performance analysis. The Senior Campaign Manager will take full ownership of SEO tracking and optimization and manage all aspects of paid media campaigns.

Key Responsibilities

Campaign Planning:

  • Collaborate with the VP of Growth Marketing and the Director of Demand Generation to develop comprehensive campaign plans aligned with target audience and strategic objectives.
  • Conduct thorough market research and competitor analysis for innovative strategies.

Channel Management:

  • Strategically select and manage diverse marketing channels, both digital and traditional.
  • Utilize advertising platforms, social media, and email marketing to maximize reach and engagement.
  • Continuously evaluate channel performance for optimization and ROI.

Budgeting:

  • Take ownership of campaign budgets, allocating resources for maximum impact.
  • Implement robust budget tracking mechanisms for efficient resource utilization.
  • Conduct post-campaign financial analysis for ROI evaluation and future planning.

Performance Analysis:

  • Evaluate campaign success using KPIs like click-through rates and conversion rates.
  • Analyze campaign data to refine targeting strategies and optimize.
  • Prepare comprehensive performance reports and actionable recommendations.

SEO and Paid Media Ownership:

  • Monitor SEO efforts for enhanced search visibility and website traffic.
  • Develop and execute paid media campaigns across various platforms.
  • Monitor performance metrics for adjustments to maximize ROI.

Collaboration with CRM Manager:

  • Collaborate closely with the CRM Manager to integrate campaign strategies with CRM initiatives.
  • Share insights to enhance customer segmentation, targeting, and engagement.
  • Participate in cross-functional meetings to align campaign activities with broader objectives.

Social Media Coordination:

  • Communicate and collaborate with the Social Team to align activities with campaigns.
  • Provide support on content distribution strategies.
  • Monitor social media for insights to inform campaign planning.

Desired Skills & Experience

  • Proven demand generation experience, ideally within marketing or advertising industry.
  • Strong understanding of digital marketing, content marketing, and demand generation strategies.
  • Demonstrated success in executing multi-channel marketing campaigns.
  • Proficiency in marketing automation tools and CRM systems; experience with Salesforce and Marketing Cloud Account Engagement is an asset.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent leadership, communication, and collaboration skills.

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, color, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status, or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [insert email] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifices car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more

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