Marketing Campaigns Lead

3 weeks ago

London, Greater London, United Kingdom Royal Association for Deaf people Full time

About the Role:

We are seeking a highly creative and motivated marketing professional to lead and deliver all aspects of marketing campaigns across the organisation. As a Marketing Campaigns Lead, you will work closely with the Strategic Marketing Manager to develop and maintain charitable income by adopting and implementing an appropriate marketing development strategy.

Key Responsibilities:

  • Develop and maintain charitable income for the organisation by adopting an appropriate marketing development strategy and ensuring its implementation.
  • Support the Strategic Marketing Manager to deliver the marketing strategy, leading on all aspects that relate to the marketing of the organisation, funder requirements, and targeted marketing for income generation.
  • Lead and deliver all aspects of organic marketing campaigns.
  • Develop a year-round social media content plan that meets our ambitious business growth plans.
  • Collaborate with clients, partners, content creators, and key figures to generate engaging and impactful content that reflects positively on the organisation.
  • Lead and inspire other members of the organisation to develop campaign assets and messaging that resonates with our audiences.
  • Develop engaging newsletters, good news stories, case studies, and collaborations.
  • Support the wider team to deliver integrated lead-generation marketing campaigns across multiple channels and platforms to target specific prospect and customer segments.
  • Proactively keep up to date with digital innovations and viral marketing trends.
  • Lead on implementing a plan for all key awareness dates across the year.
  • Review and evaluate campaign performance, identifying areas for improvement, and making recommendations for future campaigns.
  • Develop strong relationships with ambassadors, content creators, Executive Leadership team, and other members of the organisation.
  • Owning all stages of developing, planning, and executing cross-channel campaigns that drive growth and enhance reputation.
  • Taking responsibility for ensuring all campaigns are delivered on time, to the highest quality, and adhere to brand guidelines.

Essential Requirements:

  • Extensive experience within a creative marketing campaigns-focused role.
  • Native signer, or minimum BSL Level 2, or willingness to obtain British Sign Language Level 2 within two years.
  • Experience of developing, executing, and managing successful marketing campaigns.
  • Proactive, intrapreneurial nature - someone who enjoys thinking about what we could do next, differently, and better.
  • Leadership or management experience.
  • Proven experience with impactful and engaging copywriting.
  • Experience building, managing, and developing key stakeholder and customer relationships.
  • Experience using marketing platforms, tools, and CRM systems.
  • 3+ years of experience in marketing campaign management.

Desirable:

  • Qualification in Digital Marketing.
  • British Sign Language Level 2 qualified.
  • Experience using HubSpot.
  • Experience working within the charity sector.
  • Understanding of deaf awareness and deaf culture.

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