Senior Campaigns Lead

4 weeks ago

London, Greater London, United Kingdom FE fundinfo Full time
Drive Growth and Engagement with Our Senior Campaigns Manager Role

Are you a seasoned marketing professional looking to take your career to the next level? We're seeking a highly skilled Senior Campaigns Manager to join our team at FE fundinfo.

As a Senior Campaigns Manager, you'll play a crucial role in shaping and executing multi-channel marketing campaigns that drive engagement and demand across our global audience. You'll work closely with our cross-functional teams to develop and implement strategic campaigns that elevate our brand and drive growth.

Key Responsibilities:

  • Strategic Campaign Planning: Drive alignment of campaigns to our strategic company objectives and market trends to achieve new revenue and growth targets.
  • Multi-Channel Campaign Execution: Generate awareness and engagement across the buying journey through well-defined integrated campaigns.
  • Collaboration and Stakeholder Management: Partner with marketing counterparts and cross-functional stakeholders on strategic input into planning, content requirements, and timelines.
  • Budgeting and Tracking: Take ownership of budgeting, tracking, and daily delivery of acquisition targets across all GTM products while ensuring profitability.
  • Campaign Execution: Execute campaigns across the full marketing mix, including content syndication, paid search/social, webinars, online/offline events, and email.
  • Event Marketing Alignment: Align with event marketing to drive pre- and post-event planning to optimize campaign lead generation from events.

Requirements:

  • 7+ years of hands-on B2B multi-touch multi-channel campaigns experience.
  • Experience in generating pipeline through demand-generation programs.
  • Data-driven with a commercial mindset to drive multiple campaigns at once.
  • Experience working in a metrics-driven culture to measure tactic and channel impacts.
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details.
  • Experience managing marketing automation platforms (Salesforce and Hubspot).

At FE fundinfo, we're proud to offer a collaborative and inclusive work environment, flexible hours, hybrid work options, and regular team events. Our commitment to continuous learning means you'll have access to various learning opportunities and career development programs.

We Offer:

  • 25 days of annual leave with the option to buy an extra 5 days each year.
  • Enhanced paternity, maternity, and shared parental leave.
  • Pension scheme.
  • Sponsored learning and development, including formal qualifications.
  • Comprehensive health coverage.
  • Discounted gym memberships.
  • Bike to Work scheme.
  • Eye care and flu jab services.

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