Head of Brand Marketing Strategy

4 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Title: Head of Brand Marketing

We are seeking a highly skilled and experienced Head of Brand Marketing to join our team at JACOBS DOUWE EGBERTS. As a key member of our marketing team, you will be responsible for developing and executing brand marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and implement brand marketing plans that align with our business objectives and customer needs.
  • Lead cross-functional teams to deliver best-in-class activations and communications that add value to our customers and drive purchase behavior.
  • Collaborate with the sales team to understand retailer objectives and align our marketing strategies to deliver business results.
  • Measure and evaluate customer activation spend to ensure positive ROI and inform future planning.
  • Support the development of toolkits and activation ideas that drive customer engagement and loyalty.
  • Build a shopper mindset and be the voice of the shopper in our organization.
  • Interpret shopper insight data to inform marketing and customer strategies.
  • Lead the planning of annual Customer Brand Planning days in collaboration with sales and marketing teams.
Requirements:
  • Educated to degree level or equivalent with a minimum of 4 years' experience in an FMCG sales, marketing, activation, or shopper marketing role.
  • FMCG market knowledge and ability to identify insights across multiple data sources.
  • Financial acumen and ability to build and track simple P&Ls and manage budgets with strong forecast accuracy.
  • Strong internal and external networker with good communication skills.
  • Experience of working cross-functionally to deliver multiple objectives.
  • Good Excel and PowerPoint skills.
  • Mobile and ability to travel to customers within the UK.
  • Self-starter with ability to work autonomously.
About Us:

JACOBS DOUWE EGBERTS is a leading coffee and tea company with a portfolio of over 50 brands. We are part of JDE Peet's, the world's largest pure-play coffee and tea company, headquartered in The Netherlands.



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