Head of Brand Marketing Strategy
4 weeks ago
We are seeking a highly skilled and experienced Head of Brand Marketing to join our team at JACOBS DOUWE EGBERTS. As a key member of our marketing team, you will be responsible for developing and executing brand marketing strategies that drive business growth and customer engagement.
Key Responsibilities:- Develop and implement brand marketing plans that align with our business objectives and customer needs.
- Lead cross-functional teams to deliver best-in-class activations and communications that add value to our customers and drive purchase behavior.
- Collaborate with the sales team to understand retailer objectives and align our marketing strategies to deliver business results.
- Measure and evaluate customer activation spend to ensure positive ROI and inform future planning.
- Support the development of toolkits and activation ideas that drive customer engagement and loyalty.
- Build a shopper mindset and be the voice of the shopper in our organization.
- Interpret shopper insight data to inform marketing and customer strategies.
- Lead the planning of annual Customer Brand Planning days in collaboration with sales and marketing teams.
- Educated to degree level or equivalent with a minimum of 4 years' experience in an FMCG sales, marketing, activation, or shopper marketing role.
- FMCG market knowledge and ability to identify insights across multiple data sources.
- Financial acumen and ability to build and track simple P&Ls and manage budgets with strong forecast accuracy.
- Strong internal and external networker with good communication skills.
- Experience of working cross-functionally to deliver multiple objectives.
- Good Excel and PowerPoint skills.
- Mobile and ability to travel to customers within the UK.
- Self-starter with ability to work autonomously.
JACOBS DOUWE EGBERTS is a leading coffee and tea company with a portfolio of over 50 brands. We are part of JDE Peet's, the world's largest pure-play coffee and tea company, headquartered in The Netherlands.
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