Head of Commercial Strategy

4 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom Remy Cointreau Full time
Job Description

As a key member of the Sales Leadership Team, you will play a pivotal role in driving the commercial strategy for JDE UK. You will lead a team of 9 and be responsible for developing and executing category strategies that deliver long-term growth and unlock new opportunities with our retail partners.

You will work closely with the Consumer Insight team to develop category visions and customer-specific strategies, leveraging data and analytics to inform decision-making. Your expertise in category development, buying, and account management will be essential in driving business growth and improving customer satisfaction.

Key responsibilities will include:

  • Developing and executing category strategies that drive long-term growth and unlock new opportunities with retail partners
  • Leading a team of 9 to deliver category development and shopper activation excellence
  • Collaborating with the Consumer Insight team to develop category visions and customer-specific strategies
  • Working closely with senior external stakeholders to establish JDE as a key support partner and unlock untapped opportunities
  • Designing and leading Perfect Store strategies and executions to maximize performance
  • Developing integrated shopper marketing strategies to drive shopper preference and preference
  • Working with Marketing teams to develop and execute annual brand activity and innovation plans
  • Establishing robust analysis and evaluation tools for in-store activation plans
  • Developing a leading-edge category and shopper marketing team with compelling career pathing

Qualifications

Education

Graduate calibre

Experience

This role would suit a graduate with extensive experience in category development, buying, or account management, or within a data agency role in FMCG. Key skills and qualifications include:

  • Deep knowledge of UK retail shoppers and customers
  • Experienced coach and line manager
  • Experience of developing category strategies
  • Proven ability to work in cross-functional teams, especially across sales and marketing
  • Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail
  • Knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc)
  • Able to work closely with numbers and break down complexity to deliver clear messaging
  • Self-motivated, highly disciplined, and able to influence senior management and customers
  • Accountable and results-driven, with a willingness to travel
  • Good knowledge of English


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