Head of Commercial Strategy
4 weeks ago
As a key member of the Sales Leadership Team, you will play a pivotal role in driving the commercial strategy for JDE UK. You will lead a team of 9 and be responsible for developing and executing category strategies that deliver long-term growth and unlock new opportunities with our retail partners.
You will work closely with the Consumer Insight team to develop category visions and customer-specific strategies, leveraging data and analytics to inform decision-making. Your expertise in category development, buying, and account management will be essential in driving business growth and improving customer satisfaction.
Key responsibilities will include:
- Developing and executing category strategies that drive long-term growth and unlock new opportunities with retail partners
- Leading a team of 9 to deliver category development and shopper activation excellence
- Collaborating with the Consumer Insight team to develop category visions and customer-specific strategies
- Working closely with senior external stakeholders to establish JDE as a key support partner and unlock untapped opportunities
- Designing and leading Perfect Store strategies and executions to maximize performance
- Developing integrated shopper marketing strategies to drive shopper preference and preference
- Working with Marketing teams to develop and execute annual brand activity and innovation plans
- Establishing robust analysis and evaluation tools for in-store activation plans
- Developing a leading-edge category and shopper marketing team with compelling career pathing
Qualifications
Education
Graduate calibre
Experience
This role would suit a graduate with extensive experience in category development, buying, or account management, or within a data agency role in FMCG. Key skills and qualifications include:
- Deep knowledge of UK retail shoppers and customers
- Experienced coach and line manager
- Experience of developing category strategies
- Proven ability to work in cross-functional teams, especially across sales and marketing
- Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail
- Knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc)
- Able to work closely with numbers and break down complexity to deliver clear messaging
- Self-motivated, highly disciplined, and able to influence senior management and customers
- Accountable and results-driven, with a willingness to travel
- Good knowledge of English
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