Customer Loyalty Marketing Specialist

5 days ago


Durham, Durham, United Kingdom Yolk Recruitment Full time

Job Overview

We are seeking a Senior Customer Marketing Manager to join our team at Yolk Recruitment.

About the Role

The role is ideal for an experienced Marketing Manager looking to apply their expertise in a meaningful way, with a strong background in budget handling and developing customer programmes and delivering campaigns.

Main Responsibilities

  • Utilise customer segmentation, data and research findings in the briefing process for Agencies to ensure campaigns are built around target customer segments and business outcomes.
  • Manage up to £1m in direct and indirect budget through interrogation of campaign costs and efficient management of Agency resource.
  • Define robust hard and research data metrics and targets for measuring the performance of campaigns against their objective outcomes.
  • Build proactive and collaborative working relationships with stakeholders from across the business and our partners to ensure approvals to the activity.

Requirements

  • Experience of planning and developing marketing programmes for a regulated business, built around target customer segments and business outcomes.
  • Excellent written and spoken English.
  • Effective analytic skills for working with data and research findings.
  • Demonstrable experience of project managing the delivery of customer marketing, ideally financial promotions, from agency briefing through to production, approvals and delivery - including for printed collateral.
  • A hybrid working environment.
  • 34 days holiday including bank holiday.
  • A generous Civil Service pension.

Salary Details

We are offering a salary of approximately £60,000 per annum, depending on experience.


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