Marketing Programme Manager

22 hours ago


Durham, Durham, United Kingdom Yolk Recruitment Full time

Role Overview

Yolk Recruitment is seeking a highly skilled Senior Customer Marketing Manager to join our team. As a key member of the marketing department, you will be responsible for developing and implementing marketing programmes that drive business outcomes.

About the Role

The successful candidate will have experience in planning and developing marketing programmes for regulated businesses, with a strong focus on target customer segments and business outcomes. You will be responsible for managing up to £1m in direct and indirect budget, utilising data and research findings to inform campaign decisions. Additionally, you will define robust metrics and targets to measure campaign performance against objectives.

Your Responsibilities

  • Develop and implement marketing programmes that drive business outcomes
  • Manage up to £1m in direct and indirect budget
  • Utilise data and research findings to inform campaign decisions
  • Define robust metrics and targets to measure campaign performance against objectives
  • Build proactive relationships with stakeholders across the business and partners to ensure approvals

What We're Looking For

We are looking for an experienced marketing professional with a strong background in regulated industries. The ideal candidate will have excellent written and spoken English skills, as well as experience in project managing the delivery of customer marketing. Additionally, you should be able to work at pace and deliver multiple campaigns effectively to FCA compliance standards.

Benefits

In return for your expertise, you will receive a competitive salary of £45,245, a hybrid working environment, 34 days holiday including bank holidays, and a generous Civil Service pension.



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