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Marketing Operations and CRM Strategist

2 months ago

Manchester, United Kingdom House of Fashion Associates Ltd Full time
About the Role

We are seeking a highly skilled Marketing Operations and CRM Manager to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive CRM strategy that drives customer acquisition, retention, and brand awareness.

Key Responsibilities
  • Develop and implement a CRM strategy that aligns with our business objectives
  • Manage and optimize our email marketing campaigns to maximize engagement and conversion rates
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns
  • Analyze data and metrics to inform marketing decisions and optimize campaign performance
  • Line manage a Senior Email Marketing Exec and oversee the management of agencies who provide push notifications, SMS, and other services
Requirements
  • At least two years of experience in a senior position across email, database, or CRM marketing
  • Passionate about data and able to analyze data from multiple mediums to drive results-based decisions
  • Excellent communication skills, both written and verbal, with the ability to communicate efficiently with multiple in-house teams and agencies
  • Strong planning and organizational skills, with the ability to manage multiple projects and competing deadlines
  • Good understanding of Google Analytics and experience with CRM platforms such as Ometria
What We Offer
  • Competitive salary
  • Flexible working opportunities
  • Company pension scheme
  • Career progression in a fast-growing business
  • Employee discounts