CRM Marketing Strategist
4 weeks ago
We are seeking a highly skilled CRM Marketing Strategist to join our team at CAVU. As a key member of our CRM function, you will be responsible for developing and executing a comprehensive CRM marketing strategy that drives customer engagement and retention across our experience brands and airports worldwide.
Key Responsibilities:
- Collaborate with the Head of Customer Marketing to create and implement a CRM strategy that boosts engagement, retention, and lifetime value (LTV) across email, SMS, push notifications, and web channels.
- Deliver personalized communications throughout the customer journey to enhance conversion rates, retention, and loyalty.
- Lead and guide a team in executing high-impact, targeted marketing campaigns.
- Promote a customer-centric approach by leading initiatives that enhance the overall customer experience and ensuring CRM activities are aligned with customer needs and behaviors.
- Lead A/B testing programs for campaigns, ensuring continuous learning, fresh insights, and demonstrating the incremental value of CRM to the business.
About CAVU
CAVU is a leading provider of airport solutions, driving market-leading passenger spend for airports across the world. Our team is passionate about creating seamless, enjoyable travel experiences for airport passengers.
We offer a range of benefits, including 25 days holiday, 10% company pension, and an annual bonus scheme. We are an equal opportunities employer and welcome applications from diverse candidates.
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