Channel Marketing Manager EMEA

1 week ago

London, Greater London, United Kingdom Genetec Full time
About the Role

We are seeking a highly skilled Channel Marketing Manager to join our EMEA team at Genetec. As a key member of our Marketing department, you will be responsible for developing and executing a holistic, regional content marketing strategy to support Genetec business throughout the EMEA region.

Key Responsibilities
  • Lead the EMEA Channel Marketing function, providing strategic support for the execution of the cooperative (co-op) marketing program, partner communications, and partner education programs.
  • Develop proactive channel marketing approaches through the development of relationships with strategic partner account contacts, working together to build co-marketing campaigns that drive brand awareness and measurable demand.
  • Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accounts.
  • Work closely with the Channel Enablement team to ensure messaging alignment and promotion of enablement content and services.
  • Ensure Genetec partner communications content is built and targeted specifically for the partner audience, and the cadence of communications is on point.
  • Align channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences.
  • Measure and report on co-op fund usage and budgets, and help increase the amount and quality of partner marketing efforts.
  • Ownership of a channel marketing budget.
About You

We are looking for a highly motivated and experienced Channel Marketing Manager who can work collaboratively in a cross-functional environment across EMEA regions and internationally. The ideal candidate will have:

7+ years of IT/Software/SaaS B2B and/or channel marketing experience.Ability to work collaboratively in a cross-functional environment across EMEA regions and internationally.Knowledge of how to blend and implement both traditional and digital marketing tactics.Experience managing a budget and reporting on ROI of marketing efforts.Exceptional customer-facing communication skills and detail orientation.True passion for partner marketing, branding, and lead generation.Preferred Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • Security industry experience.
  • Knowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo).
  • Experience working in both corporate and regional/field-based marketing teams.
  • Experience with a Channel Sales model.
  • Knowledge of additional European languages.
About Genetec

Genetec is an equal opportunity employer, committed to diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

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