Channel Marketing Manager EMEA

2 months ago

London, Greater London, United Kingdom JFrog Full time
Channel Marketing Manager EMEA

At JFrog, we're revolutionizing DevOps to empower the world's leading companies to innovate. As a Channel Marketing Manager in EMEA, you'll play a pivotal role in driving demand and revenue through our channel partners.

As a key member of our marketing team, you'll collaborate with cross-functional teams to develop and execute strategic marketing programs that generate awareness, demand, and revenue through our channel partners. Your primary objective will be to excite channel partners to go-to-market with JFrog and scale channel marketing programs that deliver end-customer value and partner success.

Key Responsibilities:
  • Develop and execute channel marketing strategies aligned with company goals and objectives.
  • Identify and prioritize key channel partners, considering market trends and competitive landscape.
  • Plan, execute, and optimize marketing campaigns that generate awareness, demand generation, and revenue through channel partners.
  • Collaborate with the marketing team to create compelling content and collateral for channel programs.
  • Work closely with channel partners to understand their business goals and provide marketing support to enhance their capabilities.
  • Develop and deliver training programs to enable partners to effectively market JFrog solutions.
  • Establish KPIs to measure the effectiveness of channel marketing programs.
  • Analyze and report on the success of campaigns, providing insights for continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 5-7 years of proven experience in channel marketing, preferably in the technology industry.
  • Experience executing with B2B partners marketing principles and the channel landscape.
  • Experience driving and developing partner marketing enablement materials.
  • Experienced in collaborating and communicating with senior executives.
  • Track-record of successful collaboration with partners, sales organizations, and internal stakeholder organizations.
  • Excellent communication, interpersonal, and project management skills.
  • Analytical mindset with the ability to use data to drive decision-making.
  • Familiarity with DevOps space and Security is a plus.

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