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Channel Marketing Manager EMEA

2 months ago

London, Greater London, United Kingdom Genetec Full time
About the Role

We are seeking a highly skilled Channel Marketing Manager EMEA to join our Marketing department at Genetec. As a key member of our team, you will be responsible for developing and executing a holistic, regional content marketing strategy to support Genetec business throughout the EMEA region.

Key Responsibilities:

  • Leadership and management of the EMEA Channel Marketing function, including strategic support for the execution of the cooperative (co-op) marketing program, partner communications, and partner education programs.
  • Proactive approach to channel marketing through the development of relationships with strategic partner account contacts, working together to build co-marketing campaigns that drive brand awareness and measurable demand.
  • Liaise with Sales teams and Regional Marketing Managers to plan and support field-based marketing programs for strategic partner accounts.
  • Work closely with the Channel Enablement team to ensure messaging alignment and promotion of enablement content and services.
  • Ensure Genetec partner communications content is built and targeted specifically for the partner audience, and the cadence of communications is on point.
  • Align channel communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences.
  • Together with your team, measure and report on co-op fund usage and budgets. Help increase the amount and quality of partner marketing efforts.
  • Ownership of a channel marketing budget.

About You

  • Ability to work collaboratively in a cross-functional environment across EMEA regions and internationally.
  • 7+ years of IT/Software/SaaS B2B and/or channel marketing experience.
  • You know and love channel partners and understand how to strategize and write content that resonates with this critical target group.
  • Knowledge of how to blend and implement both traditional and digital marketing tactics.
  • You are comfortable with providing both leadership to your team, and with hands-on planning and execution of marketing tactics and campaigns.
  • Excel at building relationships both internally and externally.
  • Active listener who can create marketing plans and programs from the ground up.
  • Exceptional customer-facing communication skills and detail orientation.
  • True passion for partner marketing, branding, and lead generation. You enjoy creating marketing programs that drive measurable business results.
  • Experience managing a budget and reporting on ROI of marketing efforts.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Security industry experience.
  • Knowledge of marketing automation and CRM tools (specifically Microsoft Dynamics and Marketo).
  • Experience working in both corporate and regional/field-based marketing teams.
  • Experience with a Channel Sales model.
  • Knowledge of additional European languages.

Genetec is an equal opportunity employer, and we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.